Mobility Technology Overtakes Users’ Needs Kamil Brzeziński Head of Mobile Allegro Group.

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Presentation transcript:

Mobility Technology Overtakes Users’ Needs Kamil Brzeziński Head of Mobile Allegro Group

Who is this guy?  IT background from developer, tester, comapany owner, manager  Publisher and jurnalist  Salesman Head of Mobile in Allegro Group Current Past:

Mobile history Just phone calls

Phone calls, SMS, MMS, Camera, WAP Some time ago

Global roaming Multitouch display Internet faster than at home 8Mpix camera Bluetooth GPS NFC Video out USB WiFi WWW Facebook Twitter Skype Current mobile phones

Mobile phone sales OS/share Android3.9%22.7%38.5%48.8% BlackBerry19.9%16.0%13.4%11.1% iOS14.4%15.7%19.4%17.2% Symbian46.9%37.6%19.2%0.1% Windows Phone/Mobile8.7%4.2%5.6%19.5% Others6.1%3.8%3.9%3.3% Total smartphones172 million297 million468 million631 million Source: Gartner ( )

Retina Super AMOLED Plus 5” screen phone 7” screen tablet phone NOVA display 3D glasses-less display Dual core Quad Core 12Mpix camera videocalling 1.5GHz 768MB RAM 16GB flash apps DLNA Bluetooth NFC Touch screen

Users just don’t understand

DO NOT promote features! SHOW how can it be used

NFC

Siri in iPhone 4SVoice Actions Voice control

Location based services Billion check-ins on

Payments

Mobile payments NFC Google Wallet UUSD codes applications VISA MasterCard mPay SkyCash

Mobile transactions 13,5mln customers in Western Europe Source: ComScore 2011 Mobile transactions growth Q1 vs Q2 2011

Allegro Group m-commerce

Mobile price comparision 2mln text searches/week 4500 barcode scans/week images/week

Mobile vouchers

Mobile shopping Over 2.5 mln monthly visits via mobile Allegro Over 40% conversion in mobile Ceneo Mobile transactions per platform

Mobile sites are still more popular than applications >

Don’t ask user what they need. Give them what thay should need.

Thank you