EASTERN MARKET FARM STAND BRIDGING THE FRESH FOOD DIVIDE.

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Presentation transcript:

EASTERN MARKET FARM STAND BRIDGING THE FRESH FOOD DIVIDE

EASTERN MARKET CORPORATION 501(c)3 non-profit established in 2005 to: Manage the operations of Eastern Market under lease terms with the City of Detroit Rebuild the market campus Revitalize the Eastern Market District Leverage Eastern Market success to improve adjacent neighborhoods 1

CREATING A HEALTHY FOOD HUB Improving the synergy of food processing, retail, wholesale, and distribution. 2

OVERVIEW Retail operation to provide communities with an additional opportunity to purchase fresh food Focus on locally grown (May - October season) Engage with communities on nutrition education and healthy eating Act as ambassadors of Eastern Market and connect Farm Stand with Detroit’s foodsystem 4

2011 SEASON Over $26,000 in sales $2,000 donated to non-profits $17,000 to local farmers 23 sites visited 9 “Fresh Food Fellows” trained 5

13 weekly locations 10 special events 6

Access to fresh fruits & veggies from Eastern Market’s Wholesale Market Team of “Fresh Food Fellows” Mobile EBT/SNAP Double Up Food Bucks Project FRESH/Senior Market FRESH Interactive retail experience Weekly E-News SERVICES PROVIDED 7

Optimal placement at location Publicity/Outreach Community engagement Feedback/evaluation SITE EXPECTATIONS 8

DETROIT COMMUNITY MARKETS

Coalition of 13 fresh food access programs Farmers Markets Mobile Markets Produce Trucks Good Food Box Each program run by a parent organization Main goals: access, advocacy, and education Increasing fresh food access in the city #1 priority 10

PARTNERS Detroit Eastern Market Tuesdays Eastern Market Farm Stand Eastside Farmers Market Fresh Food Share Highland Park Farmers Market Islandview Farmers Market Northwest Detroit Farmers Market Oakland Avenue Farmers Market Peaches & Greens Sowing Seeds, Growing Futures UpSouth Foods Wayne State University Farmers Market Windmill Market 11

DETROIT EASTERN MARKET TUESDAYS 12

WAYNE STATE UNIVERSITY FARMERS MARKETS 13

NORTHWEST DETROIT FARMERS MARKET 14

PEACHES & GREENS 15

16

FOOD DESERT? 17

PURCHASING POWER Food Stamps  Bridge Cards Nearly $481 million available in 2012 Increase in participating Farmers Markets 3 markets in 2006  over 80 in 2012 Eastern Market over $800,000 redemptions in 4 ½ years With DUFB now at $1 Million mark Gratiot Central Market $500,000 per month 18

DOUBLE UP FOOD BUCKS SNAP incentive program Piloted at Eastern Market Money to consumers, money to growers DUFB/SNAP sales represent 10-15% of growers income Available at all Detroit Community Market sites 19

THANK YOU! 3 For more information contact Fiona Ruddy (313) ext 113