© Copyright IBM Corporation 2008 Blogging In Government Agencies Spring 2008 Government Leadership Summit Williamsburg, VA June 2008.

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Presentation transcript:

© Copyright IBM Corporation 2008 Blogging In Government Agencies Spring 2008 Government Leadership Summit Williamsburg, VA June 2008

© Copyright IBM Corporation Overview: Blogging in Government  The Workforce Is Changing  Government Is Playing Catch Up to Join the Web 2.0 World  Overcoming Institutional Barriers to Blogging  Ten Tips for Blogging by Government Executives

© Copyright IBM Corporation The Workforce – And How it Works -- Is Changing Traditionalists The Baby Boomers Generation XThe Millennials Born1922 – – – Description Greatest Generation Me Generation Latchkey Generation Net Generation Attributes  Command and Control  Self-sacrifice  Optimistic  Workaholic  Independent  Skeptical  Hopeful  Determined Likes  Respect for Authority  Family  Community Involvement  Responsibility  Work ethic  Can-do attitude  Freedom  Multitasking  Work-life balance  Public Activism  Latest technology  Parents Dislikes  Waste  Technology  Laziness  Turning 50  Red tape  Hype  Anything slow  Negativity Adapted from The New Workforce by Harriet Hankin and Educating the Net Generation by Diana and James Oblinger

© Copyright IBM Corporation

5 Author: David Wyld, Maurin Professor of Management Southeastern Louisiana University  First Survey of Blog Activity at all Levels of Government  Federal  State  Local -More than 400 links The Blogging Revolution: Government in the Age of Web 2.0

© Copyright IBM Corporation Playing Catch Up: Blogging in Government

© Copyright IBM Corporation Overcoming Institutional Barriers to Blogging  Have a Boss That Wants To Do It  Working with the Lawyers  Working with Public Affairs  Working with the Chief Information Officers  Starting Internally Rather Than Externally

© Copyright IBM Corporation Tips for Blogging by Government Executives 1.Define yourself and your purpose 2.Do it yourself 3.Make a time commitment 4.Be regular 5.Be generous

© Copyright IBM Corporation Tips for Blogging by Government Executives  Have a “hard hide”  Spell check  Don’t give too much information  Consider multimedia  Be a student of blogging Web 2.0 tools such as blogging, can “increase civic engagement and serve to strengthen our democracy for the 21 st century.”

© Copyright IBM Corporation Resources  IBM Center for The Business of Government -“The Blogging Revolution: Government in the Age of Web 2.0,” by David Wyld -  Federal Community of Practice – “Collaborative Expeditions” -Susan Turnbull, GSA, (202) -  John Kamensky, Senior Fellow, IBM Center (202)