Strategy and definition exercises February 5, 2009

Pacific Strategy Define the innovation strategy of the University of the Pacific What are its 3 to 5 year strategic goals in terms of: – Organic growth – Market disruption or change – New product/service introduction – Differentiation – Business model change

Pacific Strategy Organic Growth: Differentiation: Revenue Projections: Other:

What can innovation support From the list of strategic goals, which goals, if any, can innovation enable or support?

Strategic Outcomes Based on the strategic goals, what outcomes can innovation provide: – Identifying new customer segments or markets – Disrupting existing market segments – Introducing new products, services or business models

Strategic Intent Does Pacific have a clearly defined “strategic intent”? Do the innovations tie closely to this strategic intent – Think customer experience at Apple – Think “finding information” at Google

Define Pacific Strategic Intent What is the “strategic intent” at Pacific? How can innovation enable or support that intent?

Innovation Definition What’s an appropriate innovation definition within Pacific? How do we effectively communicate to other Pacific team members what we want when we ask them to innovate

Innovation Definition Suggest modifications or changes to the definition of innovation at Pacific

Communication Develop a plan to communicate that definition and set expectations for innovation within Pacific