Sustaining & Growing Long-Term Events Jeff Shuck CEO, Plenty Consulting

Getting the right people on board: committees & teams Setting and achieving a goal Strategies for long term growth Keys to Success

How many years have you been fundraising? Strategies for Long Term Growth

Recruit the right people: Building a solid team or committee sets the foundation for success Understand committee motivation: Learn why committee members or teammates want to be involved Maximize strengths: Assign responsibilities with clear expectations based on person’s talents Committees & Teams Tips for Success

Committees & Teams Define expectations: Clearly define what you want to accomplish and ensure committee members are on board Example of how to outline responsibilities:

Educate committee members on specifics: Outline logistics, strategy, and implementation plan Say “Thank You”: Celebrate success, share the impact Committees & Teams Tips for Success

Team Captain, Tournament Director, or Event Manager Oversees committee, delegates responsibilities, identifies secondary point of contact for event day, sets and manages timeline Sponsorship Manages list of sponsors, produces materials, solicits sponsorships, tracks status Event Correspondence and Meeting Minutes Handles correspondence (save the dates, invites, meeting minutes, thank yous) Public Relations Coordinates media relations, assists with event materials Assign Roles Committees & Teams

Participant/Donor Management Maintains participant recruitment, database, follow-up, and stewardship Program/Logistics (if event/tournament) All logistics including venue, meals, program agenda, speakers Auctions and Drawings Secures all items, event night management including checkout Volunteers Recruits volunteers, coordinates event-day roles, follow-up Committees & Teams Assign Roles

1. Use a gift chart to set a realistic goal and outline revenue streams 2. A well planned fundraising goal will act as your road map 3. Consider expenses to maintain a low cost of funds raised Setting & Achieving a Goal

Use a gift chart to set a realistic goal LevelsProjected InventoryProjected Revenue Sponsorship Platinum $20,0001 Gold $10,0002 $20,000 Silver $5,0004 $20,000 Sponsorship Sub-Total $60,000 Ticket Revenue Individual $ $15,000 Early Purchase $12550 $6,250 Ticket Sales Sub-Total $21,250 Event Day Revenue Silent Auction $ 15,000 Event Day Sub-Total $ 15,000 Total Revenue $96,250 Setting & Achieving a Goal

Develop a well organized prospect database Manage overlap in prospect database (family members, colleagues) Strategies to increase donor giving or participant fundraising Solicitation Plan Setting & Achieving a Goal

What goal setting strategies have helped you achieve your goal? Setting & Achieving a Goal

What to do when someone says, “I’d love to help!”: Follow-up immediately Confirm gift/sponsorship amount Collect contact information Obtain Payment method Provide details on where to send contribution Turning a verbal commitment into a gift Setting & Achieving a Goal

Look to new donor networks to expand your base Colleagues, community, others impacted by cause Leverage existing relationship - ask donors or participants to make referrals Create a succession plan Celebrate milestones Introduce new revenue streams Strategies for Long Term Growth

What creative revenue streams have been successful for you? Strategies for Long Term Growth

Keep donors and participants engaged all year long: use social media Strategies for Long Term Growth

Connect donors and participants to the mission: share updates Strategies for Long Term Growth

Bring your donors or participants to see how their money is being put to work: show impact Tours of Dana-Farber campus Check presentation Faculty or patient speakers Strategies for Long Term Growth

How do you keep your donors and participants engaged year to year? Strategies for Long Term Growth

“In a gentle way, you can shake the world.” Mahatma Gandhi

Questions?