Haribo By CCHS.

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Presentation transcript:

Haribo By CCHS

The New Advertisement

The Product Haribo Starmix is a combination of gelatin sweets. Includes; eggs, hearts, rings, cola bottles and gummy bears. All have individual tastes and colours.

Unique Selling Point Kids and grown-ups love it so – the happy world of Haribo. Quality of the brand. Childhood memories. Different shapes and colours, appeal to children. Variety of sweet tastes and textures, E.g. foam hearts.

Background 1920, Haribo founded by Hans Riegel snr. In 1962 Haribo aired their first ever TV advert. In 1986 Haribo purchased Maoam. In 2003, Haribo received “The most trustworthy confectioners”.

Competitors Skittles Chupa Chups First produced in the UK in 1974. “Taste the rainbow”. Chupa Chups Was founded in 1958. Appeal to both children and adults.

Previous Advertisements Large variety Based on similar theme No print adverts

Synopsis Bored teenager, Kevin. Grandmother comes home with Haribo Starmix. Goes on an adventure with each sweet. Friends witness him acting immature. Kevin is shocked and embarrassed.

Key Message Appeals to teenagers. Different audience. Gap in their current adverts

Demographic Profile 13-17 years old. Working class and skilled working class. Male and female. Low paid, part time work. Full time education.

Psychographic Profile Mainstreamers. Full time Education. Unlikely to have developed their own psychographic profile. General population.

Mood Board Bored teenagers. Shopping. Superheroes. Hot egg. Planets. Love. Friends.

How does the advert appeal to them? Comedies. Inner child. Bored teenager, watching TV. Socializing, with friends and a packet of Haribo. Ultimate satisfaction.

Timing & Location Channel 4 and ITV1. Maximum Exposure. Relates to target audience. Convenient timing

Overview of Production tasks Props and costumes Script Storyboard Budget Cast and crew profiles Action Plan Health and safety Recce

Job Roles & Responsibilities Different roles, need different skills. Camera Operator. Editor. Director. Scriptwriter. Soundman.

Evaluation Time keeping Initial paper work Team work Actor Keeping on tasking Communication Initial paper work Actor Lighting Equipment

The New Advertisement