An Overview of The LCI Centennial Theme & The Centennial Service Challenge Update Greetings my fellow Lions. Even though the centennial year is three years away in 2017, we are already gearing up for it. It will be our biggest milestone ever and will usher in our second century of service. Few organizations can survive a century. We are fortunate to be thriving, growing, and our humanitarian service – which is needed more than ever – is ever expanding. The countdown and preparations for the centennial year are well underway. In fact, it got off to a start this year with the LCI’s approval of the centennial theme and action plan, the further development of our field structure for the centennial, and the launch of the Centennial Service Challenge. Please allow me to share with you the theme and important preparations underway and give you a brief overview of the 1st phase – the Centennial Service Challenge. As I like to say, let the next century begin – we’re ready for it.

Let the countdown begin. Another century beckons. Part 1: Centennial Theme Let the countdown begin. Another century beckons. As I said, the centennial year is just more than 2 years away. That may seem like a lot of time, but it’s only about 775 days from now. From middle October of this the 2014-15 fiscal year. That’s not many days if you think about it. We’re an organization with 46,000 individual clubs in 210 countries and territories. So in most respects, it’s time to get started … and we have. (Note: Update the ‘days” till the centennial year to coincide with your presentation.)

Where There’s A Need, There’s A Lion The centennial planning began in earnest with the hiring of an outside firm called “The History Factory.” They are based in Washington, D.C., with a satellite office in Chicago. They specialize in centennial celebrations and anniversary planning. History Factory staff began a massive research campaign focusing on LCI staff resources, historical data and materials, corporate messaging and brand identity. They also conducted in person and phone interviews with senior Lions leaders and centennial committee members, as well as online surveys. The overall plan was presented to LCI executive officers, and ultimately the centennial committee. The final plan was approved July 3rd in Toronto. In simple terms the plan focuses on three primary areas – 1) Honoring our past; 2) Highlighting our current relevance; and 3) Planning for our future. The theme they recommended for the centennial, and approved by the LCI board, is: “Where there’s a need, there’s a Lion.” That’s been the hallmark of our 97 years to date – we’re always there and will be on the forefront of humanitarian service at least for another century. This theme will unify the various components of the centennial over the next several years, and you’ll be seeing it used quite a bit.

The Centennial Logo For print materials and website use Taking everything into consideration, History Factory devised a plan with major goals to: 1) energize and grow the membership; 2) attract and engage new partners in service; 3) develop high-impact service opportunities; 4) raise awareness and appreciation of Lions; 5) honor our heritage and envision our future; 6) celebrate and have fun. As I mentioned just now, the overall theme of our centennial will be “Where There’s A Need, There’s A Lion.” This is the logo design which will appear on all official centennial material and merchandise sold through club supplies. There are two styles. On the left, you have a “border” version, ideal for websites and printed materials. On the right, you have the style without “borders” which is suited especially for apparel and patches. You’ll be seeing a lot of the logo as important branding for the centennial. For print materials and website use For apparel items and patches

LCIF Achievements Highlighted In All Phases Centennial Roadmap 2014-15 2015-16 2016-17 2017-18 Work has already started as we discussed. But the major elements of the centennial will be launched in key phases that build on one another. This year, in 2014-15, we have already launched the Centennial Service Challenge. The year after, in 2015-16, we’ll launch the Centennial Membership Challenge, which is now being developed by the LCI board. Then, in 2016-17, we’ll usher in the year of celebration, beginning events at each forum and cap-stoned by the July 2017 international convention to be held in our birth place – Chicago. And with 2017-18 outlining our commitment to serve even stronger for another century. To launch April 2015 LCIF Achievements Highlighted In All Phases

Important Preparations Underway Building story archives and sustainable memorabilia archives program Creating collection infrastructure/classification system Creating story banks for all Lions magazines to use and have access to Yes – most of us are familiar with LCI history. We know that Melvin Jones is our founder. We know that Helen Keller asked us to become “Knights of the blind.” We are somewhat familiar with other aspects of our history. But there remains much to be learned. And what we don’t have is a centralized system for cataloging our archives. Staff at LCI, together with the History Factory, has begun a vast search for documents, photos, artifacts, etc. There will be no stone unturned. Once the discovery of documents and other historical items is complete, everything will be entered into a searchable database. In addition, the History Factory will be conducting interviews and putting together oral histories which will also live in our archives.

Important Preparations Underway (Continued) Promotional materials – design and copywriting Completing appointments of district and multiple district centennial coordinators Video production (approximately one video per quarter throughout centennial) Centennial Membership Plan being finalized for April 2015 launch Training Promotional materials such as brochures, fact sheets, instructional materials, advertising designs, corporate messaging, sample press releases and much more will be made available to Lions via the Lions100.org, our new web site for all things ‘centennial.’ It is vital that all districts and multiple district appoint a centennial coordinator. Coordinators will assist in the planning and implementation of centennial activities at the local level. Video production has already begun. The first video is now available for viewing and download on the web site. A centennial membership plan is being developed. The plan will be reviewed by the centennial committee Sept 26 and 27 in Oak Brook, IL and then by the membership committee of the Board of Directors in October for final approval. Training for district and multiple district coordinators, as well as a position called Heritage Lions, will begin later this year. Some will be in-person seminars, combined with webinars and power point.

Centennial Tools Portable LCI displays Heritage Lions Toolkits (in multiple formats) Turnkey service ideas Worldwide Service Project Weeks Member Engagement Campaign Historical displays, which tell the complete LCI story, will be available for each constitutional area. They will be localized so no two will look the same. Each display will have two audio stations with a menu to select from our official languages. The displays can be used for public exhibition at museums and other indoor public spaces. Heritage Lions – designated Lions (one per district or one per MD) who will be certified through a training curriculum to tell the Lions story. They will be asked to speak to community groups at meetings, guest speakers at Lions club meetings, etc. Toolkits - hosted on the Lions100.org web site. They will contain materials and other information for centennial implementation. Turnkey Service Ideas – easy to implement service ideas that any club can participate in. World Service Relays – modeled after last year’s “lunch relay” program. There will be 4 per year focusing on the centennial service challenge areas of service. Member Engagement Campaign – Lions telling their story. “Why Am I A Lion” type stories that will resonate with other Lions and the public. Mock up of portable displays. One for each forum and others for museums, public events

Centennial Tools (Continued) Lion For A Day campaign to have celebrities and local officials to be Lions for day. Documentary Film Centennial Book 100 Ways To Celebrate guideline Lions At Large advertising campaign – advertising to increase significantly More to come (Note: replace display image with something else, used on the preceding slide.) Lion For A Day – clubs will select notable individuals in their community (civic leaders, Mayors, other prominent citizens) that extol the virtues of Lionism. Clubs will honor these individuals by making them a “Lion For A Day” with a certificate. This can be a media event. Documentary – a one-hour documentary that tells the story of Lions through Lions eyes as well as through the eyes of people who have been the recipients of Lions service (i.e. people whose lives have been changed by Lions). The film will be entered in film festival contests, and made available to clubs/districts/multiple districts for showings in their area (i.e. rent out a movie theater or arrange a public viewing at other venues), with invited guests. 100 Ways To Celebrate – suggestions for service projects. Lions At Large Advertising Campaign – a concentrated ad campaign worldwide and the 2017 Chicago convention.

Centennial Celebration What’s new ? Centennial Celebration Membership Awards

Membership Awards Program Designed to: Increase membership Charter new clubs Keep new members active beyond the promotional period of the program

Membership Awards Program Launch Date: April 1, 2015 Program runs April 2015 – June 2018 Informational webinars slated for February/March for Lion leaders to help promote program locally

Marketing Strategy Goals Leverage the Lion Legacy Keep it Simple Engage Early Promote “Limited Edition” Recognition

The Future Is Ours Lions In The Next Century Establish integrated program to define future vision for LCI and LCIF Engage current/former Lions leadership Commission research to inform key ideas Collaborate with a well-known thought leader and other external partners Unveil our future vision at 2017 Chicago Convention Lions Clubs International is recognized as the global leader in humanitarian service. We need to have a strategy for our future. What will service clubs look like throughout the rest of this century?

Centennial Volunteer Structure Global Structure in place -- the Centennial Action Cmte. (CAC) The CAC will reach down to clubs Directly interacts with the LCI Board Motivates & informs Lions worldwide on all things centennial PIP J. Frank Moore III, CAC Chair PIP Joe L Wroblewski, Honorary CAC Chair CAC is 20 persons representing each C.A. and key LCI board committees. CAC Members, a worldwide committee MD Centennial Coordinators District Centennial Coordinators (Note: Need to change the ‘down lines’ on the chart the chart after the MD level to be straight lines to the level below, not a line to both clubs and districts.) The Centennial Action Committee, led by PIP Frank Moore, has been active for few years. It’s now kicking in to high gear, of course. In addition to PIP Moore, the committee has PIP Joseph L. Wroblewski as the Honorary Chair, and each constitutional area has 2 representatives on the committee, specifically a chair and vice chairperson for each CA. Also included is the continent of Africa, and each fiscal year, the Chairpersons of the Finance, PR and Convention Board Committees of LCI. The Centennial Action Committee advises the LCI Board and is the ‘face’ of the centennial to lead to MD and District Centennial Coordinators right now being appointed worldwide. CLUBS, CLUBS, CLUBS

New Website Focused on the Centennial www.Lions100.org Mobile-Friendly The Lions100.org website – pictured on the right – is now live. This web site will be the best source of information for Lions and the public to learn about our centennial. Content will continue to be added as it becomes available. The web site is designed to be responsive for smart phones and tablets. We will also be promoting our centennial and centennial activities via social media. LCI social media channels continue to grow. Three years ago we had only 3,000 Facebook follows. Today, that number stands at 140,000 and we add approximately 2,000 per week. In just one week during our Toronto convention we had 825,000 visitors to our Facebook page. Our YouTube channel is in the top 100 non-profit channels worldwide. And of course all official editions of Lion Magazine will be excellent sources of content and information related to our centennial. A one-stop shop for all things centennial

Celebrating 100 Years Of Humanitarian Service Where There’s A Need, There’s A Lion Celebrating 100 Years Of Humanitarian Service LCI is devising an ambitious centennial advertising campaign focusing on our theme “Where There’s A Need, There’s A Lion.” The campaign will include in-flight ads on major airlines (one per constitutional area); ads in select major airports (two per constitutional area); mass transit ads (commuter trains and buses); select major magazines; radio public service announcements; and limited TV ad placement. Billboard and newspaper ad layouts will be available on the LCI web site for download.

Launched 2014-15 The beginning of our multiyear centennial celebration Part 2: Centennial Service Challenge (CSC) Launched 2014-15 The beginning of our multiyear centennial celebration Well, if we are gong to celebrate our bright future, we should be doing things to help ensure a brighter future for people in need. And challenge clubs worldwide to increase the impact of our service. That’s what is driving the Centennial Service Challenge that was launched this year. Let me tell you more about it.

Centennial Service Challenge The overall goal of the Centennial Service Challenge is to serve 100 million people by June 30, 2018. We took the four global service action campaigns of Youth, Vision, Hunger and the Environment, and broke them down as you see on this slide (25 million per service area). It’s not everything we do to serve humanity, but these are our four primary service areas. Under each of the four areas, we also have some special sub-goals that are special areas of interest for our organization within the broader category: Provide 10 million youth with books and literacy opportunities Provide 10 million children with eye care Provide 10 million people with ongoing food assistance Plant 10 million trees We will need to see our club’s service in these areas nearly triple in the next 4 years – Do you think we’re up for the challenge? (Wait for audience to react)

Centennial Service Challenge Key Service Areas: Vision Screenings Supply Low Vision Aids Provision of Assistive Technology Provision of Eyeglasses Eye Care for the Needy Key Service Areas: Scholarships Reading Action Program, literacy & school supplies Refurbish Used Bikes & Musical Instruments Peace Poster Contest Lions Quest As I said, the centennial celebration officially began July 8th 2014 with the announcement of our Centennial Service Challenge. This slide helps show what clubs can do in the 4 areas. These are merely project ideas, the possibilities are endless. There are awards for clubs and districts, broken down according to their level of participation. Key Service Areas: Food Pantries or Soup Kitchens Community Gardens in Areas of Need Meal Delivery to Seniors Key Service Areas: Plant Trees Build/Maintain Water Wells Establish Recycling Programs

Global Service Action Campaigns Updated As I mentioned, the Centennial Service Challenge (CSC) focuses on the 4 Global Service Action Campaigns (GSAC). All the program materials have been updated to incorporate and stress the Centennial Service Challenge. While we have been doing the campaigns for a few years since 2010-2011, to reach the goal of serving 100 million people in the next 3 years, we will need to almost triple the number we serve annually. I’m not sure what you all think, whether we can do it or not, but there’s one thing that is certain: Lions service knows no limits. Yes, I would say we are up for the challenge. Here, you have the overview brochure on the left. And on the right, is an example of how the Global Service Action campaign material for one of the campaigns -- Protecting Our Environment – has been updated for the Centennial Service Challenge. Call to Action Flyer – Environment Example

Global Service Action Campaign Materials – Con’t. Here, we have the planning guideline for environmental projects. And on the right, we have a list of 25 project ideas. Overall, we have 100 Simple Service Projects prepared for the 4 campaigns We also have a Frequently Asked Question (FAQ) document developed and available online. And CSC information heavily promoted on the Lions100.org website.

Lions Worldwide Weeks of Service Special Centennial Service Challenge events International weeks of celebration and service January and May Report #Lions100 The Lions Worldwide Weeks of Service are special Centennial Service Challenge. They are focused on bringing together Lions around the world for special weeks of celebration and service. The January event is an opportunity to strengthen your community, showcase your club and celebrate the birthday of our founder, Melvin Jones. We are asking Lions to reflect, remember and rededicate themselves to service and the reason they joined Lionism. Here's how your club can take part in this special service event: Plan your project – Host a service project that benefits youth, vision, hunger or the environment during the week of January 10-16. Share your project –Invite your community to serve with you to showcase your club and the power of service. Report your project –Report your service on the MyLCI Service Activity Report to earn a Centennial Banner Patch for your club. Celebrate Your Service -Share photos of your project on social media so everyone can see what a difference you're making in your community. Use the hashtag #Lions100, and we'll share your images on the LCI Facebook page!

CSC Reporting and Tracking SAR – Service Activity Reporting (SAR) revised and retooled for clubs to record and report CSC participation CSC Icons, tasks, and links to LCI website within MyLCI to further promote CSC All eligible service project categories that qualify for CSC updated with the centennial logo You might be wondering how do clubs report qualifying activities? Well, on the Service Activity Reporting system in MyLCI that clubs have access to, all the qualifying service projects under the 4 areas of the challenge, have been updated to show if an activity comes under the challenge. What’s really neat is the system is set up to let a club know if they have served in 1, 2, or more areas of the challenge at the time they report.

Recognition/Awards Club Level Banner Patch One patch to club per fiscal year Patches are based on number of campaigns types reported (up to 4, based on the 4 Global Service Action Campaigns) As soon as clubs report serving in 1 of the 4 areas, that will be noted on the club’s SAR portal; clubs earning 4 gem stones will have their patch mailed by March 15 of that year. There will be recognition for clubs as we strive to serve a 100 million people by June 2018. Clubs can earn a patch every year if they report service in one of the four areas. The annual patches will have images of up to 4 gemstones, signifying if the club served 1, 2, 3, or all 4 areas of the challenge in that fiscal year. Clubs that earn a patch that covers all 4 areas in a year will have their patch sent in late March of that year, for presentation say at a District Convention. The idea is to recognize those clubs for their commitment to serving the needy, and to motivate other clubs to conduct service in all 4 areas before that year is over. Number and type of gem stone to recognize service in 1-to-4 areas of the CSC

Recognition/Awards District Level Banner Patch Awarded one patch to district each fiscal year 50% or more of clubs in a district report participation in two or more GSACs There’s also a patch that districts can earn in every year of the challenge. The qualifications are straight forward: have at least 50% of the clubs in the district report on service in two or more of the Global Service Action Campaigns for that year.

Recognition/Awards Highest Level Award – Pin with gemstone Awarded at the end of the challenge (after June 2018) Two types of awards: Club Level Award - awarded to clubs who have obtained four diamond banner patches (participated in all four GSACs, all four campaign years) District Level Award - awarded to districts that have obtained all four district patches (50% or more of clubs in a district reported participation in two or more GSACs all four campaign years) At the end of the challenge at the end of 2017-18, if a club has earned a 4 gem stone patch every year, the club will receive a very special pin to wear. There’s also a special pin for DG Teams that will receive special pins.

Fulfillment Reporting Deadline: Patches will be mailed annually Clubs have until July 15th of every year to report on projects for the last fiscal year. Shortly after that, clubs which did not receive their patch earlier in the year for serving in all 4 areas, will receive the patch they qualified for.

Tracking Our Progress Progress to be updated on Lions100.org website Quarterly updates on goal of 100 million First global update in January/February 2015 Highlight participating clubs with ticker tape As I mentioned, clubs and districts are to report their service challenge activities via the Service Activity Reporting system. Currently, about 64% of clubs and districts regularly report their activities. We will have a fairly accurate idea of our progress, but will need to extrapolate to some degree. Lions will be able to track our progress on the recently launched Lions@100 web site. Another feature on the new site will be a ticker tape – something that resembles what we all know as a stock market exchange tracker. The ticker tape will highlight clubs and districts around the world and the centennial activities they undertake.

Thank You! Get started by expanding service. Talk amongst your own club about a centennial club project for your community in 2017 – never to early to start planning. Visit Lions100.org often for various centennial updates. (Thank the audience and mention these 3 points.)