MIX 09 4/15/2017 11:14 PM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How Razorfish Lights Up Brand with Microsoft SharePoint 4/15/2017 11:14 PM How Razorfish Lights Up Brand with Microsoft SharePoint Tony Jones Technology Director Razorfish © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Interactive Landscape Overview 4/15/2017 11:14 PM Agenda Interactive Landscape Overview Microsoft SharePoint WCM Overview Real World SharePoint WCM Case Studies Project Lifecycle of a MOSS WCM Engagement Building a MOSS WCM Solution Best Practices Q&A Session © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Interactive Landscape What is an Interactive Agency? Interactive Agency skill sets and focus Interactive Agencies and SharePoint How Microsoft Partners, Platform Integration Specialist and Agencies Engage

Interactive Landscape Challenges (Key Drivers) in the Interactive landscape Enforcing brand and corporate messaging Embrace simple and efficient site design Searchable, relevant and easy to find content Delivering a Rich User Experience Integration of ROI driven analytics and measurement

Interactive Landscape How SharePoint addresses Interactive challenges Brand and current design patterns/focus Web 2.0 and 3.0 initiatives Social Community integration Standards compliance Simple, secure and dynamic navigation model SharePoint Features Integrated Community Kit and features ASP.NET master page and layout foundations Accessibility Kit for SharePoint Security trimmed UI

Interactive Landscape How SharePoint addresses Interactive challenges Rich Internet Application integration (RIA) Silverlight + Flash usage to supplement brand and user experiences JQuery support for client side interactivity and integration SharePoint Features Silverlight Blueprint for SharePoint VS 2010 inclusion of JQuery Support ASP.NET AJAX support

Interactive Landscape How SharePoint addresses Interactive challenges User Personalization and SSO Existing system membership/profile integration Targeted and situational content Ad and Media placement Media buy/spend and impressions SharePoint Features OOTB support for ASP.NET provider models that can be used for custom integration Built-In Audience support for the targeting of web parts and content

Interactive Landscape How SharePoint addresses Interactive challenges SEO and Site Optimization (Advanced Analytics and Metrics) Implementation of SEO best/common practices Organic + Paid search placement Conversion goals and metrics tracking Analytics package integration SharePoint Features Edit-Mode template features for the inclusion of User-contributed METADATA and tagging Anonymous mode support for hiding/presentation of SEO friendly and user content

Microsoft SharePoint WCM Overview

Microsoft SharePoint 2007 Platform WCM Features and Overview 4/15/2017 11:14 PM Microsoft SharePoint 2007 Platform WCM Features and Overview Simplified End-User Page Authoring Controlled / Regulated Publishing Site Management Tools Presentation / Content Separation Ability to brand content differently Enterprise scalability, contextual relevance, rich personalization Business data and system integration (SSO, BDC) © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft SharePoint 2007 Common Misconceptions 4/15/2017 11:14 PM Microsoft SharePoint 2007 Common Misconceptions Portals and Intranets are the platform focus The concerns are not the same for each situation and requirements have different priorities For project planning purposes, it is essential to understand these differences if you are moving from an Intranet MOSS project to an Internet or Extranet project © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft SharePoint 2007 Common Misconceptions 4/15/2017 11:14 PM Microsoft SharePoint 2007 Common Misconceptions Branding and RIA integration can be complex SharePoint requires a complex infrastructure to support large scale sites MOSS lacks capabilities to support complex sites MOSS lacks the capabilities to support complex E-Commerce scenarios © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Implementing SharePoint WCM Case Studies Kroger, Dell and Ford Implementing SharePoint WCM

Microsoft SharePoint 2007 Why SharePoint? 4/15/2017 11:14 PM Microsoft SharePoint 2007 Why SharePoint? Strong alignment with business needs around personalization, branding and content contribution Strong integration with back-end systems and existing applications Client had strong .NET background and history with the SharePoint platform © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft SharePoint 2007 Why Sharepoint? 4/15/2017 11:14 PM Microsoft SharePoint 2007 Why Sharepoint? Client projects and MOSS roadmap aligned with other MSFT initiatives and platforms Strong OOTB capabilities that aligned with the client needs and requirements Vendor support, consulting services and roadmap © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SharePoint and the Worlds #1 Grocer Case Study Kroger.com SharePoint and the Worlds #1 Grocer

Case Study – Kroger.com Challenge 4/15/2017 11:14 PM Case Study – Kroger.com Challenge Completely redesign and rebrand the corporate web site Leverage web 2.0 experiences Drive users back to their local Kroger stores Personalize content for the end user based on store and division © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Kroger.com Limitations 4/15/2017 11:14 PM Case Study – Kroger.com Limitations Work with a customer with no prior ASP.NET development experience and limited resources Fixed timeline and budget for Razorfish/Partner resources Limited to OOTB features and functionality within SharePoint and Commerce Server Allocating hardware and software in a timely fashion © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Kroger.com Solution 4/15/2017 11:14 PM Case Study – Kroger.com Solution Custom Flash Video, Flash Content and Content Query Web Parts Integration with Commerce Server and the MapQuest SiteAdvantage API SSO across multiple Kroger sites and domains using the OOTB .NET Membership Provider Personalized server controls and web parts Cross browser friendly design and UI Brand friendly design to allow repurposing of layouts and master pages to other brand sites © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Kroger.com Brand Transformation - Before 4/15/2017 11:14 PM Case Study – Kroger.com Brand Transformation - Before © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Kroger.com Brand Transformation 4/15/2017 11:14 PM Case Study – Kroger.com Brand Transformation © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Dell Financial Services Case Study Dell Financial Services

Case Study – Dell Financial Overview 4/15/2017 11:14 PM Case Study – Dell Financial Overview Beyond stepping up its web presence, Dell Financial Services (DFS) was looking to redefine its brand identity. This meant better aligning itself with the Dell brand, along with offering its customers a more user-friendly, reliable online account experience © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Dell Financial Challenge 4/15/2017 11:14 PM Case Study – Dell Financial Challenge Redesigning the corporate site and using a new Content Management System platform (MOSS) to facilitate content creation and relevance Implementing a completely new online self-servicing experience by leveraging RIA concepts and modern Microsoft technologies © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Dell Financial Solution 4/15/2017 11:14 PM Case Study – Dell Financial Solution Coordinated Razorfish and Dell requirements gathering and information architecture discovery for public and secured portions of the site Customized SharePoint content types and page layouts to provide content authors with a more flexible content framework without compromising layout and look-and-feel consistency Created a completely new UI tier for the secured self-service site, based on ASP.NET, and integrated this with the SharePoint site for a consistent user experience Worked with client IT to ensure proper CMS operation during testing, authoring and production environments © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study Ford GO!

Case Study – Ford GO! Challenge 4/15/2017 11:14 PM Case Study – Ford GO! Challenge Create a way for Ford Marketing Organization to share best practices quickly and easily Leverage web 2.0 technologies within the organization including blogs and video Encourage corporate ‘networking’ across Ford Motor Company brands Provide a RIA experience leveraging AJAX technology © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Ford GO! Limitations 4/15/2017 11:14 PM Case Study – Ford GO! Limitations Work within strict Ford guidelines around technology versions and browser support behind the firewall Ensure all video content is available in a common format Allocating hardware and software in a timely fashion © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Ford GO! Solution 4/15/2017 11:14 PM Case Study – Ford GO! Solution Integration of ASP.NET AJAX 1.0 toolkit and Microsoft SharePoint (WSS 3.0) Integration of Moyea/K-lite video conversion software to enable streaming in a common format Customized blog and rss web parts for a unique RIA experience © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Case Study – Ford GO! Solution 4/15/2017 11:14 PM Case Study – Ford GO! Solution ’ Leveraged open source smartparts Used Raccoon for RSS feed integration Significant emphasis on user pages to encourage ‘corporate networking’ © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Lessons Learned Takeaways from real world case studies 4/15/2017 11:14 PM Lessons Learned Takeaways from real world case studies Put on your strategy hat and understand your organizations concerns and goals Understand the business user needs and processes Respect the power of content and personalization © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Lessons Learned Takeaways from real world case studies 4/15/2017 11:14 PM Lessons Learned Takeaways from real world case studies Don’t just study the platform – Study and understand the vendor! Allow the User Experience to Drive the Platform – Not vice versa… Understand your platform limitations and features before you begin design! © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SharePoint Project Lifecyle

SharePoint Project Lifecycle Discovery 4/15/2017 11:14 PM SharePoint Project Lifecycle Discovery Stakeholder Interviews Vendor Discovery and existing platform/system assessment High Level Technical Requirements Platform/System Roadmap and Vision © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/15/2017 11:14 PM SharePoint Project Lifecycle Discovery – MOSS Activities and Initiatives Technology Assessment Current Microsoft Infrastructure and Systems Licensing and Support Training and Readiness Assessment Team and Support Model UX and Creative “reality checks”  Risk and Platform capabilities validation Validate platform capabilities against HL business requirements Address know platform limitations © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SharePoint Project Lifecycle Design 4/15/2017 11:14 PM SharePoint Project Lifecycle Design Detailed Business Requirements Features and Functionality Matrix User Experience Wireframes and Models Creative Design direction and Style Guide © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SharePoint Project Lifecycle Design – MOSS Activities and Initiatives 4/15/2017 11:14 PM SharePoint Project Lifecycle Design – MOSS Activities and Initiatives Branding activities (master pages, layout) Governance and Taxonomy Development Plan and Model Web Parts/U customization (OOTB) and build User controls customization (OOTB) and build Custom application integration Features and Solution Development Content Deployment Tasks Workflow customization and design Platform extension and integration (BDC, SAK) © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SharePoint Project Lifecycle Design – MOSS Activities and Initiatives 4/15/2017 11:14 PM SharePoint Project Lifecycle Design – MOSS Activities and Initiatives Infrastructure Design and Implementation Stage, Test and QA environments High availability design and implementation Development Environment Setup and Configuration Virtual machine and Hyper-V development Deployment models, build and Source Control Third Party integration and planning MOSS 3rd Party tools and software Existing applications and systems © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a MOSS WCM Solution

Building a MOSS WCM Solution Implementing the Desired User Experience 4/15/2017 11:14 PM Building a MOSS WCM Solution Implementing the Desired User Experience MOSS out of the box Advanced Techniques Site templates CSS and themes Master Pages Web parts Out of the box web part catalog Standard navigation SharePoint Designer/VS 2008 Consistent branding across multiple sites with CSS Making the site compatible with multiple platforms (IE, Firefox, Safari, Chrome, .. On XP, Vista, and Mac OS) Meeting ADA compliance rules Integrating RIA into MOSS Creating and packaging reusable components Creating large, distributed and multi-site applications Enabling a nimble application development process © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a MOSS WCM Solution Implementing the Desired User Experience

Building a MOSS WCM Solution HTML Prototype and Design 4/15/2017 11:14 PM Building a MOSS WCM Solution HTML Prototype and Design Definition of a Presentation Layer Developer Creating the HTML Build - “How functional should the prototype be?” Include interactive (JavaScript/JQuery) features Silverlight/Flash creative assets in place Print/Browser/Device styles defined Common Mistakes in HTML Build Development as an afterthought AJAX interface creation (JSON, LightBoxes) © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a MOSS WCM Solution Branding and Style 4/15/2017 11:14 PM Building a MOSS WCM Solution Branding and Style Base Master Page and Layout Creation Don’t forget the non-browser layouts CSS Hierarchy and Themes CSS ordering and precedence JavaScript design patterns Is it content, a Feature or Solution? Decide early on how to develop and deploy layouts, assets and artifacts © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a MOSS WCM Solution RIA Integration 4/15/2017 11:14 PM Building a MOSS WCM Solution RIA Integration Platform configuration and customization Is Configuration support necessary for RIA technology? Dynamic applications need data What’s your data storage model for your RIA application? Cross-platform friendliness and SEO Bandwidth and user considerations SEO and indexability © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Building a MOSS WCM Solution Standard Web Interface Customization 4/15/2017 11:14 PM Building a MOSS WCM Solution Standard Web Interface Customization SEO and Keyword Optimization Use separate fields for Titles and Page Names Analytics Integration Include analytics provider code and tags within edit mode Edit-Mode and Anonymous Views Design for the WYSIWG editor views of non-page content Standards Compliancy Use CSS compliant controls © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Best Practices

Best Practices Common Mistakes in Content Management 4/15/2017 11:14 PM Best Practices Common Mistakes in Content Management Allowing software vendors to tell you what you need – “Putting the cart before the horse” “Silver Bullet” software and sales folks… Pay now or pay later – Assess and Evaluate Permitting platform capabilities or limitations limit design and user experience Re-Platform or Redesign? Beware of the “Channel 9” technologist! Get UX out of “SharePoint Syndrome” © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Best Practices Common Mistakes in Content Management 4/15/2017 11:14 PM Best Practices Common Mistakes in Content Management Not embracing a broad-based selection team – “Empower the user that owns the content” Long term accountability and end user support Not understanding Total Cost of Ownership (TCO) A la carte software offerings Community and Partner support Got MOSS? Think in-house reusability! © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Best Practices Common Mistakes in Content Management 4/15/2017 11:14 PM Best Practices Common Mistakes in Content Management Not having a strategic roadmap for your CMS platform and stack Understand what it costs to rip and replace Large scale WCM is not just about the CMS platform and toolset Not understanding the many facets of CMS selection Vendor viability and vast CMS offerings Device, Language, Syndication and Social platform support © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Q&A Questions?

4/15/2017 11:14 PM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.