Graphics and LOGOS Bristol Community College Bristol Community College CIS 13 Business Creativity Sources: Non-Designers Design Workshop

1 Raster Dots 2 Vector Drawn by a mathematical formula Graphics and LOGOS REVIEW: Graphics Two basic forms of IMAGES

Graphics and LOGOS GRAPHICS Saving Graphics for PRINT  TIFF (Tagged Image File Format)  EPS (Encapsulated Post Script)

Graphics and LOGOS GRAPHICS Saving Graphics for WEB  GIF (Graphics Interchange Format)  JPEG (Joint Photographic Exports Group)  PNG (Portable Network Graphics)

Graphics and LOGOS Resolution and Linescreen (LPI)  Linescreen: aka frequency or lines per inch Printed lines per inch horizontally and vertically  Formula: Image resolution = 2 x LPI

Graphics and LOGOS Resolution and Linescreen (LPI) Inkjet: resolution no more than 1/3 resolution of printer Example: Printer dpiResolution = 240 ppi Laser printer 65 or 85 lpi= 130 or 170 ppi Newspaper lpi= ppi Quick print, copies lpi= ppi Glossy magazine 150 lpi= 300 ppi Offset pinting 150 lpi= 300 ppi Display books 175 lpi= 350 ppi Museum quality art books 200 lpi = 400 ppi

Graphics and LOGOS Resizing Graphics Resize an image when scanning, not in image editing software. Adding more resolution Scanning Formula: (final width / original width) x final ppi = scan ppi Example: (8 inches / 4 inches) x 300 ppi = 600 ppi

Graphics and LOGOS What is a Logo? A logo creates a unique identity by condensing a complex communication concept into its simplest and most effective form.

Graphics and LOGOS A logo should…  Be attention-getting  Be simple  Communicate effectively  Look good in both color AND black & white  Reproduce well in all the media it will be used on

Graphics and LOGOS All Type Logos  With over 8,000 Typefaces available, there is no excuse for using standard issue computer fonts There are lots of other designers using these fonts as well - how will your design stand out?  CONTRAST - Combine typefaces Remember your type relationships: concordant; conflicting; contrasting

Graphics and LOGOS Techniques  Tweak a letterform out of the ordinary: Addition or subtraction to a character Illustrative Letterforms interact

Graphics and LOGOS Techniques  Add Elements: Combination of symbol and typeface Simple shapes Creates a unique identity Proximity - keep elements with logotype

Graphics and LOGOS Techniques  Add Clip Art: Manipulate clip art to create a unique look Use images, illustrations and picture fonts Remember that it must reproduce well in black & white

Graphics and LOGOS File Types  Different files for different purposes: High quality printing - more complex Full color Magazines, brochures, etc. tiff file Low resolution - less complex web use gif, png, jpeg files Black & White version - simple newspaper, copy machines, faxes tiff, jpeg files

Graphics and LOGOS Web Resources  adobe.com - download trial software  logodesign.com - links, articles, news, blogs, resources  allgraphicdesign.com - tutorials, various resources  desktoppub.about.com