Sample Mobile Proposal & Strategy for Recommended Mobile Strategy 1.Text to Win Keyword:MAX 2.Text to Win Incentive:$250 Pizza Party 3.Value PropositionDinner.

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Presentation transcript:

Sample Mobile Proposal & Strategy for Recommended Mobile Strategy 1.Text to Win Keyword:MAX 2.Text to Win Incentive:$250 Pizza Party 3.Value PropositionDinner Deals on Mondays 4.Opt Out MAX STOP Max’s Pizza

Kickoff Sponsorship Strategy (1 st Month) Max Pizza: U R entered to win and will be contacted this Fri 4/8 if you won! Thanks for joining our mobile club! RE: MAX STOP to quit.Msg&DataRatesMayAply MAX Max Pizza: Get a family meal deal includes pizza, salad & breadstix for 4 people ($40 value) TODAY ONLY $20! RE: MAX STOP to quit.MsgDataRatesMayAply STATION: Reply MAX for your chance to win $250 & join the Max’s Pizza mobile club! RE: MAX STOP to quit. Msg&DataRatesMayAply Suggested On-Air Commercial Tag: “ WE’RE GIVING AWAY A $250 PIZZA PARTY TO MAX’S PIZZA! TEXT KEYWORD, ‘MAX’, TO FOR YOUR CHANCE TO WIN AND TO JOIN MAX’S PIZZA’S MOBILE CLUB. TEXT KEYWORD “MAX” TO REPLY ‘MAX STOP’ TO OPT OUT. STANDARD MESSAGE AND DATA RATES MAY APPLY. FROM YOUR FRIENDS AT MAX‘S PIZZA. ” 1. By texting MAX to the user is entering to win the $250 pizza party and joining the Max‘s Pizza Mobile Club. Optional/Encouraged: PUSH message to radio station’s Mobile database to encourage more contest participation. Requires PD approval. 2. Every Monday, a money saving offer is sent to all members of Max’s Pizza’s mobile club. Offers must be regularly sent out and expected to maximize response.

Ongoing Database Growth & Engagement (Months 2 thru 12) Max Pizza: Show this text for buy 1 get 1 FREE, any pizza. 1 per party. Dine-in only. Exp 6/9. Thnks for joining! MAX STOP to quit. Msg&DtaRtesMayAply MAX Max Pizza: Order lunch for your office! Get a sheet pizza w/up to 2 items for $20 TODAY ONLY! Call MAX STOP to quit.MsgDtaRtesMayAply Suggested On-Air Commercial Tag: “RIGHT NOW, TEXT ‘MAX’ TO FOR A BUY ONE GET ONE FREE PIZZA, ANY PIZZA, AND TO JOIN MAX’S PIZZA’S MOBILE CLUB! THAT’S MAX TO 69805! REPLY MAX STOP TO QUIT. STANDARD MESSAGE AND DATA RATES MAY APPLY. FROM YOUR FRIENDS AT MAX’S PIZZA. 1. By texting MAX to the user receives a bounceback with the offer and joins Max’s Pizza’s mobile club. 2. Max’s Pizza’s Mobile Club continues to receive money saving offers every Monday.

Mobile Ad Tag Strategy – Database Growth (Months 2 thru 12) STATION: Don ’ t miss this! Tune in on 8 am for concert announcement and chance to win. *Rply MAX for offers from Max’s Pizza Max Pizza: Show text for buy 1 get 1 FREE, any pizza. 1 per party. Dine-in only. Exp 6/9. Thnks for joining! RE: MAX STOP to quit. Msg&DtaRtesMayAply MAX When the station sends a text message to its mobile club, the message is followed by a 40 character Ad Tag, which allows the client to become part of the radio station / listener conversation. All listeners have to do is reply with a text message to engage that specific client and join their club Character Ad Tag, at the end of text messages sent to station mobile club, invites station club members to join Max’s Pizza’s mobile club. 2. By replying MAX, the listener receives a coupon bounceback and joins Max’s Pizza’s mobile club. Investment (per month) $$$ Measurement of Success (Months 1-12) -Number of unique contest entries -Number of unique phones texting in for special offers -Number of unique phones in the mobile club (and opt-out rate after offers are sent out) -Number of redemptions on-site ***All metrics available in real time.