Steve Jobs William Milligan

Steve Jobs by Walter Isaacson

Childhood ●Adopted o Paul and Clara Jobs - San Francisco, CA ●Paul Jobs introduced Steve to engineering and product design, many values which are found in Apple products today ●Very bright child ●“Abandoned. Chosen. Special.”

Adolescence ●Troublesome o Not challenged at school o Fought with leadership ●Befriended Steve Wozniak ●Began experimenting with LSD and marijuana

Getting older ●“An enlightened being who was cruel” - Chrisann Brennan ●College at Reed ●Job at Atari o Walked in demanding a job, got it. o Hippy with body odor ●Journey through India o Never found spiritual calm, but turned inward and found importance of intuition

Partnership ●Jobs and Wozniak developed and sold many things together ●Wozniak had strong mechanical and engineering knowledge ●Jobs great at marketing and driving profits ●“Every time I’d design something great, Steve would find a way to make money for us.” - Wozniak

Apple ●Started with $1,300 ●Named after Jobs’ same day trip to an apple orchard ●Apple I first computer o Made 100; sold 50 to a local computer store and the rest to friends and acquaintances

Apple II ●Second computer needed to be more aesthetically pleasing ●Complete package ●For everyone

Going Public ●End of 1980 ●Jobs worth $256 million ●Daniel Kottke, friend and employed since the beginning, was abandoned by Jobs and given no shares due to him not being salaried. ●“Steve is the opposite of loyal… He has to abandon the people he is close to.”

NeXT ●Jobs fired from Apple ●Started NeXT o Innovative technologies for educational institutions o Was not very successful, the machines were priced too high o Bought by Apple, Jobs hired back on

Pixar ●Chairman of Pixar ( ) o Jobs purchased in 1986 for $10 million o Led to a strong partnership with Disney where he became the largest single stockholder at 7% of Disney’s shares -> Board member

Innovation

Leadership Styles of Jobs ●Transformational ●Charismatic ●Task-oriented

Transformational Leader ●Jobs was a visionary ●Could easily convince people his idea was the right one ●Able to bend the opinions of those around him; however, many times it would not last and he would lose those friends/coworkers

Transformational Leader ●The reality distortion field ●“In his [Jobs’] presence, reality is malleable. He can convince anyone of practically anything.” ●This was created through his “charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.”

Charismatic Leadership ●Jobs was said to convey a great mysterious aura ●Zen Buddhism ●“Be the change you wish to see in the world” o Find peace in yourself o Jobs had several personal issues that plagued him  Being adopted  His daughter

Task-oriented Leader ●Jobs desired a perfect product o Visually and mechanically ●Did not care much for relationships within the company ●“Steve is the opposite of loyal… He has to abandon the people he is close to.”