1. 12/19/14 Do Now: -Take out your Anna Howard Shaw SOAPStone and your cell phone. Homework: - Annotate Steve Jobs’ Commencement Speech (Focus on Logos, Ethos, Pathos, Diction, Tone, AND?) Content Objective (What):Students will gain understanding of how to write a text analysis response using rhetorical devices. Language Objective (How): Students will analyze model responses and evaluate them using the rubric.

3. Text-Analysis Response Your Task: Closely read the text provided on pages 19 and 20 and write a well- developed, text-based response of two to three paragraphs. In your response, identify a central idea in the text and analyze how the author’s use of one writing strategy (literary element or literary technique or rhetorical device) develops this central idea. Use strong and thorough evidence from the text to support your analysis. Do not simply summarize the text. You may use the margins to take notes as you read and scrap paper to plan your response. Write your response in the spaces provided on pages 7 through 9 of your essay booklet. Guidelines: Be sure to Identify a central idea in the text Analyze how the author’s use of one writing strategy (literary element or literary technique or rhetorical device) develops this central idea. Examples include: characterization, conflict, denotation/connotation, metaphor, simile, irony, language use, point-of-view, setting, structure, symbolism, theme, tone, etc. Use strong and thorough evidence from the text to support your analysis Organize your ideas in a cohesive and coherent manner Maintain a formal style of writing Follow the conventions of standard written English

4. Rubric:

5. 1.What did the student identify as the central idea? 2.Which rhetorical device did the student include in his/her analysis? 3.What evidence did the student use in his/her response? 4.How is the student’s response structured? 5.What level would you give this response 1-4? After reading each essay answer the following questions at the bottom of the page:

7. 1.What did the student identify as the central idea? 2.Which rhetorical device did the student include in his/her analysis? 3.What evidence did the student use in his/her response? 4.How is the student’s response structured? 5.What level would you give this response 1-4? After reading each essay answer the following questions at the bottom of the page:

8. What do you know about Steve Jobs?

9. Steven Paul Jobs Born in 1955 in Green Bay, Wisconsin Adopted by Paul and Clara Jobs to live in Santa Clara, California Graduated high school in Cupertino, California

10. Education Jobs went to Reed College in Portland Oregon He studied Poetry, Literature, and Physics After one semester, Jobs dropped out of school, but still attended some classes

11. Steves Jobs met Steve Wozniak shortly after they both left school while working for Hewlett- Packard “Woz” was an incredibly talented engineer, especially in electronic gadgets While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

13. The Beginnings of Apple After spending time in India in 1974, Jobs returned to America He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.

14. Jobs convinced Woz to help him create a personal computer, the Apple I Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s. After showing the Apple I to in town computer stores, Jobs was able to sell 25. After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.

19. Microsoft and John Sculley In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s. As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.

20. NeXT Jobs project in the late 1980’s to mid 90’s was NextStep A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design

21. The Second Coming of Jobs In 1996, Apple bought NeXT, and with it came Steve Jobs. In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.

22. Return to Profitability and Innovation Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection