Home Letter How to charge Design fees Ajay Vaibhav Writing Letters Estimating Fee Invoicing Fees.

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Presentation transcript:

Home Letter How to charge Design fees Ajay Vaibhav Writing Letters Estimating Fee Invoicing Fees

Home Letter What is Fees Selling your –Talents –Training –Experience In the form of time in –Thinking –Meeting –Drawing –Traveling –Research

Home Letter Design Fees No design fees ever be quoted until after briefing meeting and then always in writing. Golden rule Never quote fees off the cuff however hard you may be pressed to do so.

Home Letter Writing Letters about Fees Side of contract Imp. If work is abandoned before it finishes Virtually a Legal document Well constructed, Impressive to demonstrate Clear Logical Problem understanding

Home Letter Writing Letters about Fees Introduction Summary of the brief Services provided Fees Special Clauses Additional fees

Home Letter Services provided Stage One »Discussion with Specialists »Agreed number of visits »Primary design proposals Stage two »Developments work; checking prototypes and samples Stage three »Finished working drawing »Adaptation for size and range »Advising during production & first batch

Home Letter Fees Stage OneRs. Stage fourRs. Stage threeRs. … Fee installment Expenses chargeable …

Home Letter Special Clauses Ownership and conveyance of copyright Breaking clauses and fee payable for abandoned work Permitted modifications Free specimen and design credits …

Home Letter Additional fees For extra visits For changes to brief For Traveling time …

Home Letter Estimating Fee The Secret of all successful estimation is to know the selling cost of an hour of your own time. Chances of greatly underestimating your work on a job Try to counteract right from start by adding 25%, 50%, 75% or even 100% in job hours

Home Letter Estimating Fee –(e.g.Typography assignment) E.g. Your rate is rs.100 per hour Drawing board : 4 hrs. Add Half of it: 4+2= 6 Wrapping and mounting +0.5: 6.05 Telephoning, letter writing (taking appointments) +0.75: 6.8 Get to your client’s office +0.25: 7.05 Meeting with client +0.5: 7.55 Back : Say * 100 = 800 is the fee to be charged.

Home Letter Lump sum or fixed Hourly- rate Percentage Royalties Consulting and retaining fees Charging fees

Home Letter Lump sum or fixed Clear brief Preparing and submitting preliminary Design Proposals »Product »Graphic »Engineering »Furniture »Textile »Fashion

Home Letter Hourly- rate Design is a completely unknown quantity After First stage Easily Can be called a halt »Checking prototypes »House style or corporate identity program »Range and color »Supervising production »…

Home Letter Percentage Are usually on a sliding scale - as production costs increase, the percentage fees come down »Interior design »Exhibitions »Shops »Shop fittings

Home Letter Royalties Things to be sold to general public Large quantities »Furniture »Fashion »Textile »Domestic equipments.

Home Letter Consulting and retaining fees Fairly well – established designer Growing reputation »Consultancy services only »Separate fee for Design, Drawing board work … Mutual agreement for one or more years Retain exclusive service for particular design Not to work for any other client, until termination

Home Letter Invoicing When to invoice –Is your design approved and had final clearance at the stage »Every month, when? »Can you afford to wait ? Professional people always “render” their invoice……..

Home Letter For stage one1/5 of the feesRs.3000 For stage Two1/3 of the feesRs.5000Total 8000 For stage three 1/3 of the feesRs.5000 Total 13,000 For stage FourBalanceRs.2000 (final balance) Invoicing Work cost is 1,00,000 Total

Home Letter Thank you