‘twitter’ ‘twitter’ A Project by- Noorin Shaikh. Introduction: On March 21, sent the first tweet: “just setting up my twttr.” And thus a communications.

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Presentation transcript:

‘twitter’ ‘twitter’ A Project by- Noorin Shaikh

Introduction: On March 21, sent the first tweet: “just setting up my twttr.” And thus a communications revolution was born, one renown for brevity and bad spelling. Dom Sagolla in tweet 38, typed these prescient words: “Oh, this is going to be addictive.”

The Founder: Jack Dorsey  Born in: 19 th November  American software architect and businessman widely known as the creator of ‘twitter’ and CEO of square, mobile payments company.

 In 2008,he was named as MIT Technology Review TR35 as one of the top 35 innovators in the world under the age of 35.

The Name  The name Twitter was inspired by Flickr, a photo-sharing service. Other names considered: FriendStalker and Dodgeball.  The dictionary definition of twitter is “a short burst of inconsequential information.”

 A perfect name, because “that’s exactly what the product was.”

Twitter today  Almost 200 million users worldwide. About 460,000 new Twitter accounts are opened daily.  More than 140 million tweets are sent daily. That’s one billion weekly.

 In 2008, Twitter had eight employees; today it has more than 400. And they’re hiring (twitter.com/jobs)

How twitter makes Money?  Twitter lists its revenues at a modest $150- million annually. It is a private company so the sources of revenue are unclear.  Twitter also licenses its stream of tweets to Microsoft, Google and Yahoo.  There are constant rumours that Twitter will be purchases by Facebook or Google. It could also go public like LinkedIn.

 Twitter is said to be worth more than $4.5-billion. The value comes from its potential to exploit its base of hundreds of millions of users.  Twitter could sell traditional ads (not likely) and to start charging for premium accounts that push business to their sites (very likely).

Changed The Media  Twitter also licenses its stream of tweets to Microsoft, Google and Yahoo.  There are constant rumours that Twitter will be purchases by Facebook or Google. It could also go public like LinkedIn.

 Twitter is said to be worth more than $4.5-billion. The value comes from its potential to exploit its base of hundreds of millions of users.  Twitter could sell traditional ads (not likely) and to start charging for premium accounts that push business to their sites (very likely).

Changed Politics  Social media and microblogging like Twitter has changed political communication profoundly.  Political messages used to be controlled by a handful of powerful gatekeepers. Now the messengers, and hence the messages, are more diffuse and diverse.  In Canada, Industry Minister Tony Clement is one of the most prolific and popular Twitterers.

Changed the business  Beyond its social function, Twitter is used increasingly by business to communicate with employees and customers.  The one-way transmission of information is morphing quickly into two-way interaction.  Business can communicate real-time message to the customers they want to reach.

Thank You!! Thank You!!