1 Principles of AAVTC Food Styling and Photography Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

Food Styling What does that strange term mean? How does it relate to graphic design? Do people really do that for a living? Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 2

Food Styling Is Aesthetics When food is styled, it is made to look better. Just like your hair is styled or clothing is made to appear more “put together” by a stylist! 3Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

Food Stylists Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 4 Food stylists prepare foods to look like art. Then the ad artists take it from a very nice photograph…

…to a finished magazine cover. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 5 See favorite recipes inside!

Food stylists work with photographers Highly specialized profession Food styling is fun and challenging There are boundless ways to do your job creatively Photographers are your best buddies You must form professional alliances with photographers or do the photography yourself! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 6

Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much better than what the waitress brings to the table? FOOD STYLING!!! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 7

Some other “Tricks of the Trade” Glycerin makes glasses look frosted cold when it is sprayed on the outside. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 8

Meat has grill marks painted on and it is often photographed cold. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 9

Rolls and Breads: Covered in varnish or shellac Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 10

Sometimes bread is covered with fine cracker crumbs… Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 11

Whipped cream is shaving cream mixed with vanilla frosting… Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 12

You might want to show a recipe during the preparation This works particularly well to sell a product that is normally thought of as a “home cooked” specialty, such as baked goods and comfort foods. Don’t be afraid to throw in some of the ingredients onto your tabletop! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 13

All foods are photographed cool or cold, even syrups… Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 14

Sometimes it is more important when you shoot the food than what the food is. Capturing that perfect drip of chocolate! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 15

You can make it as complex… Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 16

…or as simple as you wish. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 17

If you go for simplicity, design it impressively well. This is a lime… …a mirrored surface… …glycerin… …a well thought out shadow… Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 18

You can shoot food as a background object. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 19

Add Your Ideas. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 20

Choose your food product You are about to become a food stylist and photographer! Choose a food product to advertise “I Like These Bell Peppers!” Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 21

The Procedures: Step one – the decision: choose your weapon! Think about what you will enjoy photographing and what will be within your grasp. Do not over-commit at this point. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 22

Step two – meet with your group about what you would like to work on together. Be creative! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 23

Step three – train on the camera Classroom presentation Hands on guided practice Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 24

Step four – the shoot Once you have completed training on the digital camera, be sure you have made a very thorough list with your group about what to bring. Plan for materials. Plates, garnish, tableware, cloths, and the like. Plan lighting. Practice with the lights and the stands to get the look you want. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 25

Remember, have fun and let your creativity take over. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 26

An understanding of food styling can add to your worth as a graphic design employee! THE BOTTOM LINE. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 27