Our Research Goals Explore the underlying structure of innovative ideas in 1000 Pitches Competition through statistical analysis Create research-backed.

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Presentation transcript:

Our Research Goals Explore the underlying structure of innovative ideas in 1000 Pitches Competition through statistical analysis Create research-backed tools to help people more effectively construct and present innovative ideas Contribute to research and teaching of innovation and entrepreneurship

Research Setting: The 1000 Pitches Competition Annual Competition sponsored by Mpowered 4537 students participated in 2012 Participants from 15 schools and colleges Categories included tech, health, consumer Pitches recorded as videos Judges rated each pitch on 16 dimensions Winners received cash prizes

Data Analysis of 1000 Pitches Ratings in 2013 Trimmed data set to 1995 pitches with 3 judges Included all pitch categories, pooled ratings across judges, computed correlations among rating dimensions Factor analysis to explore underlying dimensions of innovative ideas in 1000 Pitches competition

Judged Pitch Dimensions Component Factor1 Presentation Quality Factor 2 Idea Feasibility Factor 3 Perceived Value Factor 4 Captures Attention Understandability.753 Product, Solution, Value.752 Problem.733 Fluidity.701 Passion.594 Target Audience.516 Introducing Self Scalability.767 Sustainability.766 Disruptive Idea.567 Revenue/Capital Model.556 Invest.746 Impact.743 Desirability.569 Emotional Response.847 Attention Grabbing.727

Future Research Directions Improve rubric dimensions’ reliability and validity Explore models to establish key dimensions of winning pitches Investigate relative importance of presentation quality vs quality and uniqueness of idea in winning pitches Explore the role of domain expertise in judging idea quality

Applications for Teaching Innovators & Entrepreneurs Wide range of possible settings: classroom, incubator, workshops, self-instruction Criteria can serve as benchmarks for student or project team progress & self-evaluation Helps promote cognitive and communication skills like critical thinking and perspective taking

Thank You!