The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen

Adolescents make 78% of vending machine purchases at school. Source: Health Canada, 2010 Healthy eating is fundamental to good health. Source: Best Health Magazine, 2009 Students eat about 1/3 of their daily food at school. Source: Health Canada, 2010 Children learn about the 4 food groups one morning... and then at lunch, It’s Hot Dog Day! Source: Sielen Raoufi, Nutritionist, Toronto Public Health, 2010 Fewer families have a parent at home. Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009 Household work hours: 58 /wk – – 65 /wk Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009

The Kids’ Table Providing good quality food to children because it matters what they eat.

Target Market

Unit Sales Per Day North Calgary ~ 40,000 Students / 140 Schools

Competitors Market Price South Calgary Healthy Kids. Healthy Minds. Not-for-Profit

Kylie Magee B.Comm., M.B.A. Experience Network Skill

Risk Sales Volume Cost of Sales Wages COGS Sales Volume Cost of Sales Wages COGS

Reward IRR = 44% Y1 Y2Y3Y4Y5 Revenue 180, , , , ,442 COS 189, , , , ,785 Expenses 121, , , , ,913 Net Income (130,793) (16,184) 56, , ,504

Questions? Thank you.