Introduction

 What is on your mind a lot?  What do you most like to spend your time doing?  For what will you prioritize time to make sure you can do it?  What can’t you live without? Group discussion:  Decide on your top three passions.  Draw a picture or something symbolizing your #1 passion and share it with the group.

 How are sports fans different from customers?  If you get a good set of tires for your car, you are satisfied. What are you if your team wins?  Let me show you my new tires.  This last month I had the best electricity I’ve ever had.  Hey, let’s all go grocery shopping. I’ll set up the tailgating in the parking lot.  This morning I used Crest. Do you like Crest? When are you going to use Crest again? Do you think it will perform well again? Would you like to use Crest together? Where did you get that Crest jersey?  You repeatedly pay for cable. You are loyal to your anti-perspirant. You identify with your team.

 Would you be willing to share your passion with others if it was completely socially unacceptable to everyone else?  How long could you hold out as a fan if none of your friends or family were fans?  How much better is it if friends and family are fans too?  Isn’t it vitally important that your future spouse share your passion for your team?

Sports marketing is building a highly identified fan base such that fans, sponsors, media and government pay to promote and support the organization for the benefits of social exchange and personal, group and community identity within a cooperative competitive environment.