Date: in 12 pts The digital economy at the heart of the economic and social transition of EU Regions Digital Entrepreneurship: The EU vision, strategy and actions Île-de-France Europe, 4 th November 2014 Dana Eleftheriadou Policy officer DG Enterprise and Industry Key enabling technologies and Digital Economy

Date: in 12 pts Smart use of digital matters ICT is key enabler of competitiveness, innovation and growth By 2016, the Digital Economy will reach 3.2 trillion Euros, with an 8% annual growth rate More than 75% of the value added is in traditional industries SMEs grow two-three faster when they embrace digital means ICT creates jobs: 1.5m additional jobs would be created in the EU Internet Economy, if the entire EU mirrors the performance of US or Sweden It's just the beginning: we are only at 1% of our potential connectivity

Distribution of Digital Enterprises: 10+ employees, Total EU Source: IDC 2013 Companies that stay ahead of mainstream IT adoption, and employ new technology advances (big data, cloud computing, mobile and social solutions) to improve efficiency, connect with new customers and markets, and compete with much larger players. Only 2% of EU enterprises take full profit of the digital opportunities

Digital adoption by business in different industries Source: IDC 2013 In every sector there is real progress, but none have yet reached the stage of full digitisation.

Date: in 12 pts At the same time a whole generation has nothing to lose…

Digital Entrepreneurship Digital Entrepreneurship on the EU policy agenda Europe 2020 Vision: The acceleration of the digital transformation of European industry and businesses through novel digital technologies and the exploitation of new business opportunities.

 Key technological trends and how they change current business paradigms  Comparative analysis of national strategies and private initiatives to foster digital entrepreneurship in the United Kingdom, Sweden, Berlin/Germany, Silicon Valley and Singapore;  A five pillar strategy and 21 recommendations for actions cutting across different policy areas, at EU, national/regional level, including for the private sectors. Digital Entrepreneurship Actions Study "Doing business in the Digital Age"

© 2014 Deloitte Belgium Any digital force has the potential to reshape an industry or business function and might have impact in three ways 8 Operating model  Automation of processes  Use of smart infrastructure  Integration of physical goods into the digital world through embedded wireless devices  Internal and external collaboration platforms  Digital prototyping, testing, production and distribution  Telecommuting or telework Business model  Virtual stores and companies  Digital goods and services  Smart cities  Made-to-order, i.e. custom-made to the exact criteria and specifications of the customer Customer & business insight  Decisions through deeper analysis of increasing amounts of data  Interaction at B2B, B2C and C2B level  Social virtualisation  Digital marketing

The Digital Entrepreneurship Monitor: Activities to date Digital Entrepreneurship Actions

11 Awareness Campaign to stimulate digital entrepreneurship in Europe – Watify

Watify’s online reach

Watify’s impact

14 “ 10 things to know when selling online in the EU” Set-up business Promote SellBill Deliver CUSTOMER 10 Themes 28 Countries 1-4 pages What should I do when setting up a web shop? 3 How can I protect my business idea? 1 How can I secure my website? 2 How do I make sure to comply with personal data protection rules? 4 What if I would like to promote my activities? 5 How can I make sure your contract complies with the law and is ‘bullet- proof’ 6 What should I know about online payments? 7 How can I be compliant with VAT obligations? 8 What should I know about delivery services? 9 What do I need to know about the aftersales process? 10

15 European e-Skills Week Target groups: ICT Practitioners and young people 37 countries covered More than 1,800,000 people participated in 2,335 events Over 130 million touch points twice as many as in 2010 Over 260 stakeholders (including 27 Pan-European) Coordinated multi-stakeholder campaign including educational institutions, public bodies, NGOs and industry e-Skills Manifesto New Campaign in 2014: "e-Skills for Jobs"

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Governance: Strategic Policy Forum on Digital Entrepreneurship Aim: To reinforce the dialogue among business, science and politics with the aim of shaping a common EU vision, and ambitious strategy. Led by: John Higgins, Director General, Digital Europe Report with policy recommendations: January 2015 Composition: 36 members Industry representatives: digital entrepreneurs, traditional industries, technology providers and relevant associations; Private organisations, NGOs, universities, research organisations, intellectual property experts, equity firms, etc. Public authorities

Date: in 12 pts Page 18 Overview of the actions Regulating in the digital age Skills to lead the digital transformation Roadmap to stimulate Digital Entrepreneurship in the EU Digital Transformation accelerators Big Data platforms Digitalisation of industries & businesses Single digital market for SMEs Identification of cross sector & sector specific actions

Date: in 12 pts Page 19 Overview of the actions Roadmap and Action Plan to boost Digital Entrepreneurship in Europe D IGITAL T RANSFORMATION ACCELERATORS Action 1Action 2Action 3 1 Sound Leadership: A “Call for Action: Think Digital” Informed Planning: Blueprint for successful digital transition Resources: Combined access to finance and mentoring Promoting mobility for digital entrepreneurs: “Erasmus Digital” Action 4 To accelerate the digital transformation of European SMEs, to raise the competitiveness of digital enterprises and to create environments in which digital start-ups can flourish. WHY?

Date: in 12 pts Page 20 Overview of the actions Roadmap and Action Plan to boost Digital Entrepreneurship in Europe S KILLS TO LEAD THE DIGITAL TRANSFORMATION Action 5Action 6Action 7 2 Mainstreaming digital in business and management education Recognizing digital leaders: the Chief Digital Officer Big Data Analysts To enhance the ability to develop digital strategies and lead digital transformations, by developing education programmes which combine management, creative and digital competences, and developing new professional profiles, such as the Chief Digital Officer. WHY ?

Date: in 12 pts Page 21 Overview of the actions Roadmap and Action Plan to boost Digital Entrepreneurship in Europe R EGULATING IN THE DIGITAL AGE Action 8Action 9Action 10 3 Educating regulators for the digital world - a Digital Boot camp EU Observatory on regulatory obstacles to digital transformation The “Digital Test”: impact assessment of regulation on digital business To bring legislation closer to the digital reality and its evolution, improve the digital awareness among regulatory and policy making bodies, and ensure that the impact on digital business is carefully considered when a new legislation is put forward. WHY ?

Date: in 12 pts Further info : Thank you