iTrackR Ed Persuasive Text

Writing persuasive text Section One Objectives: Reading:To recognise when text is fit for purpose Writing:To identify the different purposes of text and To understand how the purpose of text affects content and use of language Task:Create a persuasive leaflet Section One Objectives: Reading:To recognise when text is fit for purpose Writing:To identify the different purposes of text and To understand how the purpose of text affects content and use of language Task:Create a persuasive leaflet

Identify different types of persuasive text.

“Why am I writing? What is my aim?” Clueless! “Who am I writing to? Who is going to read it?” This is YOUR PURPOSE This is YOUR AUDIENCE When you write, you need to ask yourself these questions.

The purpose is key to your writing. It is essential that your final piece of writing suits its purpose from beginning to end. The purpose is key to your writing. It is essential that your final piece of writing suits its purpose from beginning to end. The assessment question will always state what the purpose of the piece of writing is, for example: Purpose Write a leaflet for teenagers in which you persuade them the benefits of not smoking. Write a leaflet for parents in which you persuade them about the benefits of school meals for their children.

Before you begin any piece of writing you should consider the audience you are writing for. Let’s look at the features of different types of persuasive writing… Audience

Can you identify the type of audience the following images are aimed or targeted?

What ’ s the point..? Persuasive texts are designed to persuade people or to convince people of a point of view. Good persuasive texts tempt the reader. What ’ s the point..? Persuasive texts are designed to persuade people or to convince people of a point of view. Good persuasive texts tempt the reader. Where to start..? Draw the audience in by making a bold statement. Address the main issue and state your position. Where to start..? Draw the audience in by making a bold statement. Address the main issue and state your position. Connect..! Use complex sentences linked with connectives that explain your views: however, therefore, because, although, yet etc. Connect..! Use complex sentences linked with connectives that explain your views: however, therefore, because, although, yet etc. Did you know..? Ask rhetorical questions, eg ‘...Bet you didn ’ t know that..! ’ Did you know..? Ask rhetorical questions, eg ‘...Bet you didn ’ t know that..! ’ It ’ s a known fact..! Try to make opinions sound like fact, ‘ We all know that it ’ s the best thing since... ’ It ’ s a known fact..! Try to make opinions sound like fact, ‘ We all know that it ’ s the best thing since... ’ End it...! Conclude by summarising your key points. End it...! Conclude by summarising your key points. Beware of imitations! Get the real deal!

Analysing leaflets In pairs, look at the leaflets provided. Discuss and complete the grid on each leaflet. Topic of leaflet Text typeEvidenceAudienceEvidence Fire safety in the home Advice/ information Should Must Diagrams AdultsFormal language, “it is recommended”

Structuring ideas An effective plan should organise your ideas into a sensible order that allows your writing to flow and where one idea moves logically onto the next one. Using the planning list and frame for a leaflet can be very helpful: Let’s start with the planning list.... An effective plan should organise your ideas into a sensible order that allows your writing to flow and where one idea moves logically onto the next one. Using the planning list and frame for a leaflet can be very helpful: Let’s start with the planning list....

Planning list My leaflet is about.. The purpose is to... The audience will be... The slogan is... The facts about my topic that I intend to use in my leaflet are: I will use the following images: Ideas for my case study Ideas for the layout (including size, colour, font and graphics My leaflet is about.. The purpose is to... The audience will be... The slogan is... The facts about my topic that I intend to use in my leaflet are: I will use the following images: Ideas for my case study Ideas for the layout (including size, colour, font and graphics

Jamie’s the main reason schools around the country are now ‘healthy’ schools. In fact, he was so persuasive, that the Government passed laws to support his campaign... Jamie’s the main reason schools around the country are now ‘healthy’ schools. In fact, he was so persuasive, that the Government passed laws to support his campaign... Go to and click on “school dinners” for further information and facts.

Writing frame for a persuasive leaflet Slogan/logo Introduction – main points Image Caption Facts about the topic – background Appeal Image Directions – what the reader should do Image Contact details/reply slip Slogan/logo Introduction – main points Image Caption Facts about the topic – background Appeal Image Directions – what the reader should do Image Contact details/reply slip Go to and click on “young people and smoking” for further information and facts.

Miss Marks The Examiner Mistakes to avoid Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Remember to have well developed paragraphs to enable you to convey your writing ability to the reader, in this case me (the examiner). Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4 Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4

Writing to Persuade Task 1: Plan and draft your writing using the ‘writing/planning frame for a persuasive leaflet’. Task 2: A: Write a leaflet for parents in which you persuade them about the benefits of school meals for their children. OR B: Write a leaflet for teenagers in which you persuade and inform them the dangers of smoking. Task 1: Plan and draft your writing using the ‘writing/planning frame for a persuasive leaflet’. Task 2: A: Write a leaflet for parents in which you persuade them about the benefits of school meals for their children. OR B: Write a leaflet for teenagers in which you persuade and inform them the dangers of smoking.

Plenary & Self Assessment Review learning objectives: Reading:Were you able to identify when to apply persuasive text? Writing:Were you able to apply the persuasive language effectively to your target audience? Review learning objectives: Reading:Were you able to identify when to apply persuasive text? Writing:Were you able to apply the persuasive language effectively to your target audience? Did you reflect this in your self assessment?

Peer Assessment Look back through the writing. Write a list of all the things you thought your partner did really well. Include things linked to the objectives, but also include things that were not. Write a list of everything s/he did right. Give examples.

On Your Post-It Two Stars & A Wish Something new you have learnt? Something you enjoyed in the lesson? What were you unsure of in the lesson?