4G – Delivering the Promise Allot Communications 4G – Delivering the Promise Vin Costello – IEEE CQR

Mobile Data Tsunami Global Mobile Broadband Connections by Technology 1 billion mobile broadband connections by 2012 Let’s take a moment just to remind ourselves of the context, the real reasons why policy is one of 2010’s big stories. This slide tells the story in a pretty simple way– it’s all about the spectacular growth in use of mobile broadband, pretty much everywhere. From about 100m users in 2007 to a billion by 2012, my arithmetic says that that is north of 60% growth per annum, a truly stupendous success on any measure. And just last week of course Verizon formally launched LTE, and LTE is going to continue that revolution out through the rest of this decade Source: Pyramid Research, Heavy Reading Global mobile data revenues $374 billion by 2014 >100 million LTE connection by 2014

How do we make sure that 4G is really a better customer experience? Session Challenge How do we make sure that 4G is really a better customer experience?

Monetizing Mobile Data while Enhancing QoE Application-Aware Networks Service Intelligence Personalized Service Plans Policy and Charging Analytics

Awareness is the Foundation Application- Awareness Subscriber-Awareness Cell-Awareness Device-Awareness Awareness is the key. What subscriber is driving what applications from what device through what cell? What cell has what devices driving the most data to cause data congestion? What are the applications that a particular device drives across the network? Allot Company Confidential –2011

Personalized Service Plans eNodeB Analytics PCRF Billing System Usage Reports Captive Portal Subscriber ApplicationPlans Application Usage Reports Top-Up Renew Pre-Paid Upgrade Post-Paid Per-Subscriber Bandwidth Usage Count General Usage Bucket Application Specific Bucket (1 of N) (e.g. VideoStreaming) Allot SMP can enforce different quality of service levels based on subscribers’ service packages. To do so, the mapping of packages to subscribers must be provided. The information about which subscriber is signed up to which service package is usually stored in the service provider’s Operation Support System (OSS). HTTP Redirect Internet Service Plan Enforcement Boosted Data Rate

Benefits to the Customer QoS: Higher Quality of Service Personalization: Data plans matching network use Flexibility: More service/plan choices