IMPLEMENTATION OF A QUALITY ASSURANCE SYSTEM FOR TRAINING IN ORGANIC FOOD RETAIL – EcoQualify III (Work Package 4) LIFELONG LEARNING PROGRAMME LEONARDO DA VINCI TRANSFER OF INNOVATION GR1-LEO REPORT ABOUT TURKEY

ÇOMÜ & ORGÜDER WORK PACKAGE No:4 Questionnaires to the target groups: – Retailers and Stakeholders of Organic Products (5) – Training Providers (12) – Auditors of Quality Assurance Systems (6)

RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

The age of the interviewed ranged between 26 and 58.

RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS The experience of the retailers of organic products trade varied between 1 and 10 years.

RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS The organic food shops were certified by either IMO or CERES.

University Degree Master of Science Degree Educational background 80 %20 % RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

1*2345 Basic qualification in organic retailing Retail management Business management Product knowledge RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree Attitude towards the importance of the required topics for education

E valuation of the importance of the topics covered in the Quality Handbook with respect to their own business and staffs’ competence RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS % Basic qualification in organic retailing 100 Products - Total Assortment Organic Food Shop 60 Business competencies0 Sales Management60 Marketing - Management 20 Business management 40 Qualification standards at the management level (as stated in the Quality Handbook) 20

1*1*2345 Basic Knowledge organic trade Organic Agriculture Fair Trade Hygiene and Safety Care for Goods Good Storage Communication Skills Computing, Technology Knowledge Environmental Protection Standardization, Processing, Packaging and Transportation Nutrition Science Organic food production Attitude of the RETAILERS towards the topics in Quality Handbook with resspect to their importance *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

E valuation of the topics regarding to their necessity for the RETAILERS’ own business development 1*1*2345 Potatoes Vegetables and Fruits Bread and Bakery Products Dairy Products Milk, dairy products Organic eggs Soya products Cereals and cereal products Dry fruit Seeds for sprouting and sprouts *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Evaluation of the topics regarding to their necessity for the RETAILERS’ own business development (cont’d ) 1*1*2345 Oil, fat and nuts Honey and honey products Spreadable and spicing products Beverages Stimulants (sweets, coffee, tea, and cocoa) Baby food Cosmetic Products GMO-derived products Meat Products *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

E valuation of the topics that the RETAILERS interested to be trainers in organic retailing development (cont’d) 1*1*2345 Frozen products Delicatessen Semi−finished products25 0 Herbs and medicaments Fish Essential oils Detergents and washing agents Snack Household utensils and cereal grinders *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

RETAILERS AND STAKEHOLDERS OF ORGANIC PRODUCTS

E valuation of the topics the RETAILERS are interested to be trainers in organic retailing 1*1*2345 Basic Knowledge organic trade Organic Agriculture Fair Trade Hygiene and Safety Care for Goods Good Storage Communication Skills Computing, Technology Knowledge Environmental Protection Standardization, Processing, Packaging and Transportation Nutrition Science Organic food production *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Training Tools Preference of the RETAILERS 1*1*2345 Face to face training courses On-the-job training Short seminars Information sessions e-learning training Printed materials (handbooks, referent materials, etc.) *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

TRAINING PROVIDERS

Turkish state universities (92 %) or in the province branches of Ministry of Food, Agriculture and Animal Husbandry of Turkey (8 %) TRAINING PROVIDERS Educational Background

TRAINING PROVIDERS Experience in Organic Agriculture

Areas of the excellence in training of the TRAINING PROVIDERS % of Training Providers Organic Milking Animal Farming17 Organic Horticulture17 Organic Agriculture50 Faculty of Veterinary Medicine8 Organic Propagation8

TRAINING PROVIDERS Training experience

TRAINING PROVIDERS Course Frequency

TRAINING PROVIDERS Do you also provide trainings other than in the institute you are working?

TRAINING PROVIDERS Institutional Background – The level of training provided in the institutions where the trainers are employed is mainly University degree (Associate Degree/Bachelor of Science, Master of science, PhD) (82 %)

TRAINING PROVIDERS Institutional Background Subjects provided in the institutions: – Retail management, – Business management, – Foreign language, Social studies, – Science, and – Production: animal and plant origin: milk, vegetables and fruits

TRAINING PROVIDERS The most important topics provided by the trainers: – Organic agriculture – Organic animal production (sheep and goat farming) – Animal health and diseases – Animal wealth, Reproduction Physiology – Poultry farming, Hygiene – Poultry diseases and hygiene – Milk and meat animal production – Organic feeding

TRAINING PROVIDERS The most important topics provided by the trainers: – Fruit and vegetable growing, physiology – Organic feed plants, – Principles of organic agriculture, – Biosecurity, Environmental Safety – Good agriculture practices – Field crops – Seed production – Sustainable agriculture – Quality management systems – Presentation and Communication skills

The training provided by the institutions are mostly related to the categories: % Retail in foodstuff 50 Marketing and sales 75 Product knowledge83 Working procedures 50 Hygiene and safety in workplace75 Accounting83 Advisory and sales communication50 Nutrition science50 Marketing tools66 Implementation of Quality Assurance Schemes75 TRAINING PROVIDERS

Familiarity with the approach of Organic Agriculture, its methods, products and all special features connected

Would you be interested to provide training in organic food-stuff-issues and special requirements for organic retailing? TRAINING PROVIDERS

State the topics (as Mentioned in the Quality Handbook) that the Trainers will regard to teach TRAINING PROVIDERS 1*2345 Basic Knowledge organic trade Product Know – how and its diversification in fresh/dry/nonfood Organic Agriculture Fair Trade Hygiene and Safety Care for Goods *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

S tate the topics (as Mentioned in the Quality Handbook) that the Trainers will regard to teach (cont’d) TRAINING PROVIDERS 1*2345 Good Storage Communication Skills Computing, Technology Knowledge Environmental Protection Standardization, Processing, Packaging and Transportation Nutrition Science Organic food production *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Can you imagine and are you able to go for training and/or internship to advanced countries in the EU to receive this special training-competence? TRAINING PROVIDERS

Do you have experience with E-Learning?

TRAINING PROVIDERS Can you imagine do get specialized in E-Learning and work with this method as a special trainer and tutor?

TRAINING PROVIDERS Do you think the content of Eco-Qualify is relevant and eligible for possible educational activities?

TRAINING PROVIDERS Would you consider any additional content regarding the special conditions and requirements in your country?

TRAINING PROVIDERS The proposed additional content is: – Importance of organic products for human health – Marketing research – Marketing Techniques – Organizational Management – Cooperatives of Organic Farmers for structured and efficient marketing – Advertisement

TRAINING PROVIDERS Are the criteria for educational institutions are applicable and relevant for your country and situation?

TRAINING PROVIDERS Are the required qualifications for teacher/trainer are applicable and relevant for your country and situation?

AUDITORS OF QUALITY ASSURANCE SYSTEMS

Type of the organization where the auditors are employed

AUDITORS OF QUALITY ASSURANCE SYSTEMS Attitude of the auditors towards the organic retail topic

E valuation of the topics in the Table according to the AUDITORS’ opinion 1*2345 The organic retail topic is being approached by the project in a satisfactory way This is an actual, demanded issue by the labor market The structure of the Quality Handbook is according to the national VET demands The proposed training methodology is comprehensive and complete The vocational training providers evaluation criteria are relevant and according national law The Content - Qualification standards at the management level is according to the requested levels *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

E valuation of the topics in the Table according to the AUDITORS’ opinion (cont’d) 1*2345 The monitoring criteria regarding to educational institutions audits are relevant for the purpose of the tasks The Quality Handbook is adequate for the target group The Quality Handbook is applicable in my country The Quality Handbook is flexible The Quality Handbook is reliable The audit system of Eco-Qualify is practicable for your national conditions and requirements *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector 1*1*2345 Potatoes Vegetables and Fruit Bread and Bakery Products Dairy Products Milk, dairy products Organic egg Soya products Cereals and cereal products Dry fruit Seeds for sprouting and sprouts *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector (cont’d) Oil, fat and nuts Honey and honey products Spreadable and spicing products Beverages Stimulants (sweets, coffee, tea, and cocoa) Baby food Cosmetic Products GMO-derived products Meat Products *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

AUDITORS: Evaluation of the topics in regarding to their necessity for the further development of the QA Sector (cont’d) Frozen products Delicatessen Semi−finished products Herbs and medicaments Fish Essential oils Detergents and washing agents Snack Household utensils and cereal grinders *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Evaluation of the QUALITY HANDBOOK by the AUDITORS Criteria1*1*2345N/A 1.The topics covered in the Quality Handbook are appropriate for the training in organic retailing The duration of the course is reasonable Organic food retailing training is an actually demanded issue by the national labor market The structure of the Quality Handbook is according to national VET demands The Content - Qualification standards at the management level is according to the requested levels *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Evaluation of the QUALITY HANDBOOK by the AUDITORS (cont’d) Criteria1*1*2345N/A 6.The proposed training methodology is comprehensive and complete The vocational training providers evaluation criteria are relevant and according to national law The Content - Business competencies is in relevance with national labor market The criteria regarding educational institutions audits comply with national requirements The structure and responsibility issues about local Quality Management stated in the Quality Handbook meet the national requirements *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

Evaluation of the QUALITY HANDBOOK by the AUDITORS (cont’d) Criteria1*1*2345N/A 11.The structure and responsibility issues about external Quality Management stated in the Quality Handbook meet the national requirements The checklist for the validation is appropriate for the national needs The teachers’ qualifications are well- defined and comply with national requirements The evaluation of the training service outcomes is in compliance with national standards *1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree

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