Learning to Hold Hands: The Integrated Development Operation or Development is Everyone’s Job.

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Presentation transcript:

Learning to Hold Hands: The Integrated Development Operation or Development is Everyone’s Job

It Wasn’t Always This Way -that’s not a “membership” typewriter -answering phones is not in my job description -viewer must call 3 different departments if they had 3 different questions -viewer inquiry prospects were not given to development

Station Culture Now -all departments answer pledge phones -membership receives prospect lists from other departments -pledge team comprised of development, programming and production staff -membership events are planned and staffed by all departments

Integrated Development Department -integrated development plan -business plans -weekly meetings -everyone celebrates an upgrade even when the donor moves into another revenue center

Successes -corporate contracts resulting from major gift cultivation visits -major gifts (gift annuity) resulting from major gift cultivation visit -preview/cultivation parties with major gifts, planned gifts and corporate donors/prospects -Director’s of Major Gifts, Planned Gifts and Corporate all seek funding for projects on our “Opportunities List” -8 board members involved in cultivation, solicitation and stewardship of major gifts -integrated Viewer Services Department comprised of membership and programming staff which brings in approx $60,000 annually

Lee Ann Lee Vice President for Marketing and Development Vermont Public Television