Commercialization of Global Positioning Systems FRS Where’s Waldo? The Science and Application of GPS Professor Groth Kevin Schenthal

IN THE BEGINNING Cavemen did not have GPS Cavemen did not have GPS Man invented Fire Man invented Fire Then Man invented GPS (lot’s of other stuff came in between) Then Man invented GPS (lot’s of other stuff came in between) GPS was the brain-child of the Military – but at IMMENSE costs GPS was the brain-child of the Military – but at IMMENSE costs

Big Business GPS costs go down. Global Positioning Microchips costs fell significantly. GPS costs go down. Global Positioning Microchips costs fell significantly. Businesses adopted GPS tech to cut expenses and streamline businesses Businesses adopted GPS tech to cut expenses and streamline businesses Delivery services especially. Delivery services especially.

GPS is About People The Information Age concerns asking questions. And finding answers. The Information Age concerns asking questions. And finding answers. What’s the equation for time-dilation, again? What’s the equation for time-dilation, again? Who are we? What does it mean to be human? Who are we? What does it mean to be human? Where is the next gas-station? Where is the next gas-station? Consumers increasingly adopted GPS technology to make their lives more convenient and safer. Consumers increasingly adopted GPS technology to make their lives more convenient and safer.

GPS Cares GPS businesses are family business. GPS businesses are family business. GPS technology has been correlated with 1. Improved Driver Alertness 2. Improved Driver Behavior in Unknown Areas 3. Improved convenience on long road trips GPS technology has been correlated with 1. Improved Driver Alertness 2. Improved Driver Behavior in Unknown Areas 3. Improved convenience on long road trips Aviation safer, smoother Aviation safer, smoother

The BIG Winners Garmin controls an estimated 50 % of the GPS market. And tied for second are Tom Tom and Magellan Garmin controls an estimated 50 % of the GPS market. And tied for second are Tom Tom and Magellan The GPS market (in particular PNDs) is projected to expand 22 % this year alone The GPS market (in particular PNDs) is projected to expand 22 % this year alone Transportation sector still thrives, but is hardly penetrated. Only 7 % of Americans have GPSs in their cars Transportation sector still thrives, but is hardly penetrated. Only 7 % of Americans have GPSs in their cars

A Hole in 1 for GPS GPS corporations have teamed/teed up with golf companies to map over 9,000 golf courses and calculate distance to the green. GPS corporations have teamed/teed up with golf companies to map over 9,000 golf courses and calculate distance to the green. (Stereotyping/Generalization) Golfers are REALLY RICH in case you have not noticed. (Stereotyping/Generalization) Golfers are REALLY RICH in case you have not noticed.

THE FUTURE GPS technology will thrive and prosper GPS technology will thrive and prosper You’ll have a GPS with you for the rest of your life. You’ll have a GPS with you for the rest of your life. Your children will have GPSs Your children will have GPSs Satellite Navigation Devices will be increasingly incorporated into more valuable equipment. Satellite Navigation Devices will be increasingly incorporated into more valuable equipment. CELLPHONES CELLPHONES