Christmas 2009 Concept Deck December 3rd, 2008

FoundedAcquired by Dynamic Confections Maxfield Candy Company Kencraft Dynamic Chocolates House of Brussels Bogdon Candy Company Manufacturing, distribution and storage space = 325,000 square feet **Salt Lake City, UT **Vancouver, BC**Alpine, UT **Kansas City, MO 10 chocolate (enrobing and molding) lines and 15 candy lines In-house creative staff More than 105 years of food science experience. In-house PhD Food Scientist, dedicated to product R&D. Diverse product capabilities Chocolates (enrobed, molded and assorted) Novelty chocolates (chocolate sandwiches, fudge, crème sticks) Hard candies (hand-decorated candy canes, reception sticks) Drinking Chocolate Chocolate shavings and dessert cups Handcrafted icing decorations Wrapping and bag capabilities Individual twist wrap Foil tuck and fold Bars from 6 grams to 200 grams Flow and fin sealed (with or without sleeve) Bagging (e.g., stand-up bags) DSD and DC distribution capabilities Strong track record in branded and private label programs Dynamic Confections Overview Dynamic Confections is a Top 15 NA chocolate manufacturer and a Top 100 global confections company

Mrs. Fields Brand Power Mrs. Fields Fresh-Bake Shops Over 300 U.S. Locations Close to 100 International Locations 13 Canadian Locations $165 mm in total Brand Sales 94% Average consumer brand awareness in the U.S. Mrs. Fields is $165 million brand (franchise stores, catalog gifting, branded retail, licensing) Consumer Target: Women with children, ages 30-59, college educated, HHI $60K, cross-shopper Brand equity around: American tradition since 1977 Quality Heritage Gourmet Qualitative taste panel (blind tasting) results: Mrs. Fields chocolates preferred three out of four times overall (against Godiva, See’s Rocky Mountain Chocolates & Harry London) Mrs. Fields cookies are performing well in the club channel

Mrs. Fields Handmade Fudge (Chocolate-dipped bite-sized pieces, individually wrapped) Product Specifications Weight: 1 lb. 8 oz. (36 pieces) Chocolate Walnut Fudge (Dark) Vanilla Almond Fudge (Milk) Peanut Butter Fudge (Milk) Units per Pallet: 360 Item Dimensions: 4.5” x 4.5” x 9” Ti/Hi: 6/5 Costco Unit Cost: $8.69 SRP: $9.99 ($.36/oz.) Demo Support: One full Demo per pallet ordered Mrs. Fields gift box retails this holiday season at Dillard’s for $ Gourmet fudge is estimated to be a $50 - $100 million market in the US. Fudge is primarily sold in specialty retail locations and is dominated by a few nationally known brands and 300+ smaller manufacturers/retailers. Approximately 60% of fudge sales occur in the 4 th quarter. Chocolate Walnut fudge is the #1 selling fudge flavor. Fannie May$11.49/lb. Rocky Mountain Chocolates$11.95/lb. NOTE: Costs are based on 100 pallet minimum

Pallet Back View MerchandisingTray Pallet Top View Pallet Front View Pallet Side View Mrs. Fields Handmade Fudge

Other Flavors are available at minimum order quantities: Dulce De Leche, Extreme Dark, and Milk Product Specifications Weight: 1 lb. 4 oz. Units per Pallet: 360 Item Dimensions: 3.75” x 3.75” x 9.5” Ti/Hi: 5/6 Costco Unit Cost: $8.69 SRP: $9.99 ($.50/0z.) Demo Support: One full Demo, per pallet ordered Gourmet drinking chocolate have been growing with the rise of the Premium chocolate segment. : Godiva Drinking Chocolate$12.31/lb. Schokinag Drinking Chocolate$17.26/lb. Ghirardelli Drinking Chocolate$16.00/lb. Peppermint is one of the top flavor profiles at Holiday NOTE: Costs are based on 100 pallet minimum Mrs. Fields Gourmet Peppermint Drinking Chocolate

Pallet Back View MerchandisingTray Pallet Top View Pallet Front View Pallet Side View Mrs. Fields Gourmet Peppermint Drinking Chocolate

Old-Fashioned and Peppermint Candy Sticks (Mixed Pallet) Product Specifications Weight: 12 oz. (90 sticks per box) Peppermint Mixed Flavors (Orange, Lemon, Cinnamon, Mint) Units per Pallet: 480 Item Dimensions: 4” x 4” x 5.38” Ti/Hi: 8/5 Costco Unit Cost: $8.69 SRP: $9.99 ($0.83 oz.) NOTE: Mrs. Fields is an another brand option. Bogdon’s is a unique, innovative candy. No other candy manufacturer makes the reception stick. Bogdon’s reception sticks have a strong track record in the Specialty channel: Saks 5 th Avenue 12 oz. cube $22.00 SRP $1.83 oz. Williams Sonoma 7.5 oz. container $16.50 SRP $2.20 oz. Bloomingdale’s 12 oz. cube $15.50 SRP $1.29 oz. Bergdorf Goodman 12 oz. cube $15.00 SRP $1.25 oz. NOTE: Costs are based on 100 pallet minimum

Pallet Back View MerchandisingTray Pallet Top View Pallet Front View Pallet Side View Old-Fashioned and Peppermint Candy Sticks (Mixed Pallet)

Premium Assorted Gift Chocolates Costco Unit Cost: $5.21 SRP: $5.99 ($0.50 oz.) Product Specifications Weight: 12 oz. Units per Pallet: Item Dimensions: 7” X 3” 12.25” Ti/Hi: 4/5 NOTE: Costs are based on 100 pallet minimum Strawberry Cream - AA LT w/Stripe Plain Caramel-AA LT Plain chocolate Cream - AA DK w/ Stripe Butter Rum Cream - AA LT w/ Stripe Raspberry - AA Cream 5/95 - DK Orange - AA Cream 5/95 - DK w/ Stripe Domes - Kara - LT&DK Plain Caramel - AA DK