BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall

COMPUTER GENERATION REAL WORLD + Video: Total Immersion

 Head-mounted display  Mobile Phones  Heads-up display

 BMW  Kia  Scion  Mazda  Chevrolet  Nissan/Renault

HOLLYWOOD  Minority Report  Gamer  Iron Man  Terminator  Robocop  Avatar

 Are you ready for some football?

OLYMPICS  Virtual Lane Markers BASEBALL  K-Zone

 John Mayer  Heartbreak Warfare  Lost Valentinos  Night Moves Night Moves  Eminem  Augmented reality competition – Relapse album  Blink-182  Comeback with Doritos bags!

 Lego Store Lego Store  Adidas  Benetton  Macy’s Magic Mirror  Ray Ban  Ikea

 Video Games  Books  Food  Working out  Social Media

 Travel  Art/History  Safety  Politics  Adventure

 Hair styles  Health  Magazines  Jobs – CVCV  Theme parks

 “…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and context- sensitive, and autonomous.” ◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)]

 Just the beginning… ◦ RFID – Radio Frequency Identification ◦ Smartphones  Corning ◦ A Day Made from Glass A Day Made from Glass

Bill Gates’ House

What? More Harry Potter Connections?

 Home  Healthcare  Handicap accommodations  Car  Nutrition  Virtual Fitness Coach  Inventory  Grocery stores  Food preparation  Retail  Credit card on phone  Office  Travel  Music  Dating

Thank you!