Download presentation
Presentation is loading. Please wait.
1
The Internet in Business: Corporations, Businesses, and Entrepreneurs
Topic 6 Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
2
OBJECTIVES Discuss the pervasiveness and inevitability of business on the Internet Explain how money factors, especially advertising, affect the Web Describe the likely success factors for Web entrepreneurs Differentiate between business-to-Consumer and Business-to-Business sites Differentiate between intranets, extranets and virtual private networks Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
3
Contents E-Commerce Web-based Business Sharing Files
Push Technology / Webcasting Intranets VPN Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
4
Buying and selling over the Internet
E-Commerce Electronic Commerce Buying and selling over the Internet Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
5
E-Commerce Retail Sites
Retail becomes etail Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
6
E-Commerce Retail Sites
Clothes Out-of-print biography Used car Bargain airline tickets Music CDs Videos Baby equipment Jewelry Sporting goods Office supplies Cosmetics Flowers Gifts Groceries What’s for Sale? EVERYTHING! Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
7
Etail Advantage to Consumer
Any time No need to dress and travel Saves time Provides simple means to comparison-shop Anyplace Contributes to competition Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
8
Etail Savings to retail business
No physical store building People time Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
9
The Commerce Site Lists and views of products and prices Content
Product related Updated regularly Written to interest visitors in returning to site to purchase in the future Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
10
Commerce vs. Content Sites
Commerce adding content Content adding products and sales information Division is no longer clear Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
11
E-Commerce Acceptance
Opposition to e-Commerce by in-person sales representatives Strategy to merge Etail and Retail Web site prices may be higher Commission to sales representative on each Internet transaction regardless of their involvement with its origin Web site marketing followed by local store purchase Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
12
E-Commerce Acceptance
Successful web site may alienate others Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
13
Advertising Pay a fee to the host site Disadvantage of online Ads
Contain graphics and applets that load slowly Ads load first Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
14
Advertising Types of Online Ads
Banner ads Clickable Users reluctant to click through Live banner Content updates in real time Employ animation together with multimedia element Work slowly Expensive to develop Context-sensitive Ad is related to subject matter on web page Greater click through Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
15
Example of Context-sensitive Ads
Faculty of Business, Finance, and Hospitality School of Business
16
Web-based Business Simple to start-up of new businesses
Provides access to people and global markets Minimum investment Server link Home page Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
17
Web-based Business Make business look large
Many products can be offered since no inventory No physical space to reflect size Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
18
Payments Finalize order by Enter credit card number Security Phone Fax
Call with credit card number Enter credit card number Security Communication between buyer and retailer is encrypted Use SSL (Secure Sockets Layer) protocol and generate the message “our secure server” Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
19
Success Factors Making a Profit
Content What you have to say and offer Cannot be static News about product, scores, contest, searches Uniqueness Not offered elsewhere Difficult to obtain Self-help Search for product Order product Check the status of an order Track a delivery Community Provide sense of community Sharing between visitors Prizes Repeat business needed Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
20
B2C Business-to-Consumer
Activity between business and individual User makes purchase based upon personal decisions Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
21
B2B Business-to-Business
Activity of one business providing another with materials and supplies Advantages to buyers Reduced costs of procurement Consider a larger number of suppliers Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
22
Sharing Files Unicasting
Send multiple computers copies of files individually Wastes bandwidth as you are sending the same file over and over Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
23
Sharing Files Broadcast Multicasting
Send one copy of the file to every computer on the network Wasteful – some users do not need the file Multicasting Send one copy of the file and it is directed only to the appropriate recipients Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
24
Push Technology Webcasting
Software that send (pushes) information from the Internet to a user’s PC Makes business active participants in providing information to users Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
25
Intranet, Extranet, Internet
Private Can be linked to Internet Extranet Provide access to Intranet to selected customer and suppliers Internet Public Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
26
VPN Virtual Private Networks
Use public Internet as a channel for private data communication Use the Internet to access the company network rather than private lines Sharing public lines Lower cost Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
27
VPN Benefits Lower operating costs Simplifies communications
Reduces in-house management responsibilities Communication needs handled by ISP Faculty of Business, Finance, and Hospitality School of Business Prepared By: Normy Rafida
Similar presentations
