By: Lauren Roney Pd-2 3/07/11

 Marketing-is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales  Aims to identify the customer, to satisfy the customer, and to keep the customer

 Market Analysis-Indentifies products and their source and differentiates them from all other products  The main goal is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm

 They focus on family and younger children  They created Ronald McDonald as an image for their company and advertise the character to appeal to children  Put their fast food restaurants in urban areas because there are more families their to buy their food

 Mission Statement  To "be our customers' favorite place and way to eat."  Objectives  to serve good food in a friendly and fun environment  to be a socially responsible company  to provide good returns to its shareholders  to provide its customers with food of a high standard, quick service and value for money  4 P’s for Marketing Product Price Promotions Place

 Yes, because they focus on family and are children oriented  E.G They put indoor playgrounds in their restaurants  This helps them by making children want to get a happy meal and play, so they beg their parents to take them  This can also make the parents end up eating their as well  Creates a friendly environment for every age

 A parent with two children  Visits McDonald’s to give the children a treat.  Children  Want to visit McDonald’s as it is a fun place to eat.  A business customer  Visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule.  Teenagers  Are attracted by the Saver Menu which is affordable, and the internet access

 McDonald operates in an oligopoly  Oligopoly-market is dominated by a small number of firms that together control the majority of the market share.  Affect on their marketing strategies  They want to be better than the other companies so they will look at what other businesses are offering and try to market maybe lower prices or create new products to attract more business

 Has the worlds largest Market share in the fast food industry with a 42% share in the USA  Have this because of their low price strategy E.g. They created the dollar menu

 They are very successful as a business  Although there food can be very unhealthy can increases an obese population, they still are a striving business that I look up to  Other companies still cannot compare to McDonalds which is amazing in the business world  At the rate they are going they will dominate the industry for years to come