Hosabelaku Cinema’s golden age on our centre stage

About the play Dr. Rajkumar starred in this cult movie in 1982 Story of a man and his heroics to uplift a girl in distress Movie & our play is based on Vani’s classic novel Our play is a healthy mix of the movie & the novel The idea of the play is to create new generation of audiences for Kannada theatre We believe that Theatre is the oldest medium of “entertainment” & Hosabelaku aims to do just that

Venue – Kala Soudha Just 6 Kms from MG Road its located in posh Basavangudi area inside the Ramanjaneya Temple Annex The auditorium has 300 seating capacity and has centralised AC. It also hosts facilities like in-house lighting, cat walk, balcony seating & handicap access (three level access), spaces for book store, café and a 2300 sq. ft. art gallery space. With ample parking around the Ramanjaneya Temple of this auditorium hosts a 200 KVA Generator for uninterrupted performance experience. Aesthetic website at

Director – P D Sathish Chandra This is Sathish's Fifth production under Fourth Corner banner. He started his amateur theatre journey began in 1993 and has been active in Theatre, TV & Movies as an actor, director, producer and writer He also has extensive media & project management experience & his last salaried was as Programming Director Karanataka for 93.5 RedFM After a three year break from Theatre he aims to get back to his roots with a vengence He currently runs Kala Soudha as its director and aims to run the place to encourage new talents to bring out performances which are fresh and unique. He is now acting as Paddu in Panduranga Vittala a Kannada sitcom on Zee Kannada. He still is known for his theatre columns for newspapers and with special reference to Sunday reviews at Times of India.

Probable Cast Sihi Kahi Chandru Srinath Vasista (Veteran actor & TV icon) Venkatachala (Veteran actor & secretary of supporting actors association) Surabhi (Parvathi of Parvathi Parameshwara fame) Manjunath Jambe (Vittala of Panduranga Vittala fame)

Play plan Auditions on September 18, 2010 Rehearsals from September 21, 2010 First run thru on October 27, 2010 First three shows to coincide with Kannada Rajyotsava (on October 30, 31 & November 1, 2010) 27 Repeat shows planned at Kala Soudha before end of December, 2011

Play planning Publicity channels – Advertisements, PR, DM’s, Web based (online contest winner to get a holiday abroad) & Road shows Tie-ups with media partners, Radio Mirchi & Buzzintown.com already in place Pre event promotion drives Contests Publicity tie-ups with hangouts in both cities (Coffee Days etc.)

Binocularz Event Managers Responsible from Conceputalisation to guest relations Binocularz presents the events in association with Kala Soudha Professional PR, Ad, Event & Marketing agencies to support the event

Sponsor Benefits Branding at event venue (60x40 ft. display space) Branding on all official stationary (as the title lead ie “Sponsor’s Hosabelaku”) Presence in all communication material (posters, pamphlets, banners, stickers, press releases, mailers, tickets & flyers) Web page credits & acknowledgements ( Emphasis on brand recall (on stage acknowledgments and verbal acknowledgement when ever the play is spoken on public channels)

Sponsors Main sponsor – One Media sponsor - One Co-sponsors - Four Hospitality sponsor – One Brochure partners

We would be coming out with a special A5 sized brochure for all the 30 shows of Hosabelaku in various locations of Karnataka & India. We plan to print 300 copies per show to cover media, audiences, celebrities, corporates & sponsors Cost of advertising in this is as follows NoParticularsCost (Rs) 1Front & Back cover Front & Back inside cover9000 3Full page3200 4Half page1800 5Quarter page1000 6Inserts (bookmark)10000

Costing Total sponsorship cost for the first three shows in Bangalore – Rs One Lakh ▫Breakup: Venue- 15 thousand Professional Fees- 10 thousand Marketing budgets- 15 thousand Artist s/ tech Fees- 40 thousand Production costs- 20 thousand