Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester
GSCMI 2013 Case Competition 2 Introduction (Jordan Eddy) Background Two Step Plan Brand Consolidation Questions
GSCMI 2013 Case Competition 3 Background (Chase Hughes) Increasing incomes Bangalore IT boom Demand and Heat Directly proportional Early Stage Market Rapid brand development Strategic positioning
GSCMI 2013 Case Competition 4 Problems (Jordan Eddy) Demand Highly Seasonal Demand Relatively Low Demand Global – 2.3 liters India – 0.35 liters Volatile Inventory Excess Product Stock Outs
GSCMI 2013 Case Competition 5 Recommendations (Jordan Eddy) Two year plan Target Service Level Refrigerated Trucks Brand Consolidation Strengthened position Supply chain efficiency
GSCMI 2013 Case Competition 6 Target Service Level (Nicholas Bafunno) Most effective Fewest Stock Outs Reduces Excess Inventory Jan 2012 – Jan 2013 Max Storage 350 units Completed Orders 58%
GSCMI 2013 Case Competition 7 Target Service Level (Nicholas Bafunno)
GSCMI 2013 Case Competition 8 Target Service Level (Nicholas Bafunno) Jan 2012 – Jan 2013 New Storage Min Storage increase 415 Completed Orders 100% Additional 75 feet squared of space Sales Revenue 855 units 5132 (100 Rupees)
GSCMI 2013 Case Competition 9 Target Service Level (Nicholas Bafunno)
GSCMI 2013 Case Competition 10 Refrigerated Trucks (Stuart Hester) Solves inventory stock outs Storage cubic feet 2094 units Mobile Serve ice-cream from back Extended service radius Potential to increase capacity Transport to and from outlets
GSCMI 2013 Case Competition 11 Refrigerated Trucks (Chase Hughes) Break-Even Point (units) =30 Break-Even Point (Rs) = 17, Total Fixed CostsTFC = 5, Formulas: Variable Cost per UnitVCU = BEP (units) = TFC/(SPU-VCU) Sales Price per UnitSPU = BEP ($'s) = BEP (units) * SPU
GSCMI 2013 Case Competition 12 Refrigerated Trucks (Chase Hughes)
GSCMI 2013 Case Competition 13 Brand Consolidation (Stuart Hester) One Single Brand Ending the experiment “Just Sundaes” by Go Geddy Strengthen positioning
GSCMI 2013 Case Competition 14 Questions?
GSCMI 2013 Case Competition 15
GSCMI 2013 Case Competition 16
GSCMI 2013 Case Competition 17
GSCMI 2013 Case Competition 18
GSCMI 2013 Case Competition 19
GSCMI 2013 Case Competition 20
GSCMI 2013 Case Competition 21