For Non-Profits SIMPLY RADIANT EVENTS:

SOURCES SIMPLY RADIANT EVENTS: OneOC Presenter: James M. Greenfiled, ACFRE, FAHP Based on “Budgeting for Fundraising and Evaluating Performance: Chapter 31 in Achieving Excellence in Fundraising. Third Edition. Eugine R. Tempel, Timothy L. Seiler, Eva E. Aldrich, editors. Jossey-Bass, A Wiley Imprint, p

LEANING OBJECTIVES SIMPLY RADIANT EVENTS: The Value of Events to Non-profits Expenses Vs. Income Successful Events Pitfalls to Avoid

VALUE OF EVENTS SIMPLY RADIANT EVENTS: Why are events valuable to Non-profits?

VALUE OF EVENTS SIMPLY RADIANT EVENTS: The 4 Key Values of Events: Raise Money for the Organization Exposure to New Demographics Potential New Donors Media Exposure

TYPES OF EVENTS SIMPLY RADIANT EVENTS:

WINE NIGHT SIMPLY RADIANT EVENTS: Demographics: Young Professionals Business Professionals Millennials Generation Media: Online Calendars

RIBS, PIGS & WATERMELONS- PRO BBQ COMPETITION & BEER FESTIVAL SIMPLY RADIANT EVENTS: Demographics: BBQ Gurus Beach Goers Men Families Media: KTLA KCAL CBS OC Weekly OC Register More…

STANDUP FOR THE CURE SIMPLY RADIANT EVENTS: Demographics: Women Breast Cancer Survivors Standup Paddle Boarders Relation to the Cause Media: OC Register ABC OC Weekly National Magazines More…

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS:

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: Fundraising Analysis # 1 Fundraising Goal: $600,000 Budget: $131,135 Results Funds Raised: $561,235 94% of goal Budget Spent: $135,850108% of budget Goal Shortfall: $38,7656.5% Budget Overspent: $4,7353.6%

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: Are these results acceptable? Efficient?

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: Fundraising Analysis # 2 Fundraising Goal: $600,000 Budget: $131,135 Results Net Revenue:$425,385 Fundraising Cost:$0.24/$1.00 Return on Expense:313%

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: Are these results acceptable? Efficient?

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: Spending 24 cents/$1.00 raised to net $425,385 at a return on expense of 313% is EFFICIENT Failing to make goal may NOT be a failure of effectiveness Exceeding budget may NOT be a failure of efficiency Fundraising results analysis is NOT about budget alone

EXPENSES VS. INCOME SIMPLY RADIANT EVENTS: The Basics: Spending 20 to 30 cents to the dollar is a good range Budget  Amount Spent = Money Raised

SUCCESS EVENTS SIMPLY RADIANT EVENTS:

TO AVOID PITFALLS SIMPLY RADIANT EVENTS: Your Organization needs… An overall fiscal plan in order to define a new fundraising budget To explain how it’s program and services goals are established To explain how its funding priories are set To explain how its fundraising goals are set To explain how these funds will deliver a positive impact in the community

WHY DO FUNDRAISING EVENTS RESULTS VARY? SIMPLY RADIANT EVENTS: The popularity of the cause or issue The organizations age The fundraising methods used The skills and expertise in fund development The competition of friends and funds The character of the constituency The charisma of the leader Your media exposure

CHALLENGES THAT AFFECT FUNDRAISING BUDGET PLANNING SIMPLY RADIANT EVENTS: The board does not understand fundraising The CEO/ED does not understand fundraising Everyone is focuses only on fundraising costs Everyone is focused on the “bottom-line” results

BEFORE YOU BEGIN YOUR NEXT BUDGET ASK SIMPLY RADIANT EVENTS: What are your current fundraising goals? What are your current priority projects? What is your current budget? What is your current staff size? How large is your volunteer pool? How large is your current donor pool? What were your results last year?

BASED ON YOUR ANALYSIS SIMPLY RADIANT EVENTS: Should you continue with this fundraising event? Can you repeat the same results as last year? What improvements can be made? What is your forecast of future results? How relievable is your forecast? You should continue with this event?

REPORT YOUR EVENT RESULTS SIMPLY RADIANT EVENTS: Let everyone know your results of the fundraiser Report to your board of directors Report to your development committee Report to you volunteers Report to your donors and prospects Report to your management staff Report to your community

WHAT WE JUST LEARNED SIMPLY RADIANT EVENTS: The Value of Events to Non-profits Expenses Vs. Income Successful Events Pitfalls to Avoid

THANK YOU SIMPLY RADIANT EVENTS: Contact: Courtney Lutkus (714) Find us on: LinkedIN Facebook: Twitter &