Intact from QAS Presented by: Scott Mair Date: 15 th June 2005
Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits
Data Integrity 87% of organisations use customer data to support strategic decisions 14% of records degrade annually if not updated 31% of consumers end relationship due to inappropriate communications Recognition of the reality gap in database accuracy Source: NOP World research and Royal Mail
The importance of accurate data Inaccurate data costs every time it is used 80% of companies believe inaccurate data costs them money A data strategy ensures best practice and makes business sense by utilising resource most efficiently Source: NOP World research and Royal Mail
The Data Integrity proposition More than just Names and Addresses Data integrity within core business systems Dynamic data to the desktop Communication effectiveness and efficiency
Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits
A new service from QAS
On line access 24/7 to new data Automated and easy to use Free data healthcheck Pay as you use pricing
Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits
Suppression data Telephone preference service (TPS) and Fax preference service (FPS) Over 4 million registrations Legal obligation to use Potential fines and adverse publicity Mailing preference service (MPS) Over 1 million registrations
Suppression data National Change of Address (NCOA) 12 million records 100,000 new redirections a month Bereavement Screening 700,000 people die a year £18 million wasted mailing the deceased
Suppression data Goneaway suppression 18,000 people move daily Not always together or permanently 13 items of DM a month Duplicate detection 70% consumers annoyed by duplicate mail Individual, Family or Household
Enhancement data BT’s Operator Services Info Sys (OSIS) Telephone number verification, addition, formatting and ex-directory flagging 50,000 changes a day Electoral Register Name verification and formatting
Enhancement data Demographic, Lifestyle and Behavioural Individual-Age, gender… Financial-Income, debt… Family-Composition, life stage… Property-Type, tenure…
Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits
How the service works Register at Upload your data via the secure web link Receive your free data healthcheck Select the services you need Download your data
How accurate is your data? Who’s moved? Are telephone numbers correct or present? Free data healthcheck
Who’s goneaway or deceased? How many duplicates are there? Profile your customers types Who needs to be suppressed? Free data healthcheck
Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits
Benefits Effectively manage data at your desktop Access to a multitude of dynamic data Simple, easy and secure access Greater control and accessibility Data integrity versus just in time accuracy
Benefits Improve ROI on communications Increase response rates & campaign effectiveness Reduce offence and unsolicited contact Cut costs to duplicates, deceased and goneaways Identify more profitable customers Track valued customers
ROI 100K manifesto’s costing £2.50 each QuickAddress Batch corrects 30K records increasing address accuracy from 65-95% Intact from QAS highlights movers & goneaway 14% records Bottom line saving on postage alone; Batch = 30K records x £2.50 = £75,000 SAVED Intact = 14K records x £2.50 = £35,000 SAVED
Benefits Protection of goodwill and brand image Reduce the risk of fraud DMA compliance and legal implications of contacting “opt-outs” Enables industry best practice approach