Perceptions of our market George Hickey

Quotes “Spread Bets on Steroids” 2 “Lucky Dip Investments”

First Meeting 3

What are Structured Products exactly? 4 HSBC 6 Year ≈ 3.8% Issuer: HSBC Bank Plc Status: Senior unsecured Ratings: Aa3 (M) / AA- (S) / AA- (F) Trade Date: Term: 6 Years Clearing: CREST Principle: 100 Coupon: 3.8% HSBC US Supertracker Issuer: HSBC Bank Plc Status: Senior unsecured Ratings: Aa3 (M) / AA- (S) / AA- (F) Trade Date: Term: 6 Years Clearing: CREST Principle: 100 Return: Linked to S&P500 Index ObservationIndex Level Payout 16 th August 2016>100% 179% x S&P 16 th August % 100% 16 th August 2016<60% 1:1 IT’S A BOND WITH DIFFERENT RISK/REWARD PAYOFF

New Investors : Concerns 5 Costs Complexity Liquidity INSTITUTIONAL VS RETAIL

Previous Investors : Been Burnt 6 ELDeRS (Liquidity) Private Banks (not consistent AA) CREDIT SPREADS (M2M)

Where do they fit in portfolios How do you allocate them? Positioning How much in a portfolio? EoY Survey suggests: Over ⅔ of buyers have between 3% - 10% within portfolios. 7

The Approach 8 New Investors Journey Called and introduced CLS Booked meeting and went to visit Followed up to book ‘teach-in’ CPD session Held CPD session in their offices Explained Central Research Process Highlighted Central Launch Investment Made Ongoing Support and Advice Previous Investors Journey Re-engaged via personal contact Initial meeting Concerns raised Held ‘under the bonnet’ models session at CLS HQ Provided detailed M2M analysis Continued ongoing meetings and support Reassurance provided Investment Made?

How do we get to 3%-10% across portfolios? What would be your approach?

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