The European Business Competence* Licence The international certificates for Sustainable Business Competence and Entrepreneurship Ladies and Gentlemen! My name is Victor Mihalic. I´m the chairman of EBC*L International. I´m dealing with e-learning since 1996. Therefore I can say that I have gathered some experience in this field. Especially in the 90ies I had to see how many mistakes have been done in trying to implement e-learning; and really many e-learning projects failed and many e-learning-companies went bankrupty. Therefore I´m really happy to have survived the e-learning hype as well as the e-learning-crisis and that Ißm able to present a successstory in e-learning, or better say blended learning. In the next few minutes I would like to talk about the topic written on the starting slide: How to become competent in Business Management with E-Learning and Blended Learning Bert Wissink, EBC*L International

Unit “Entrepreneurship” Foresting Entrepreneurship among young people through education: an EU perspective Simone Baldassarri Unit “Entrepreneurship”

Definition of Entrepreneurship Entrepreneurship refers to an individual’s ability to turn ideas into action. It includes creativity, innovation and risk taking, as well as the ability to plan and manage projects in order to achieve objectives. (2006 Recommendation on Key Competences for Lifelong Learning)

Definition of Entrepreneurship This supports everyone in day-to-day life at home and in society, makes employees more aware of the context of their work and better able to seize opportunities, and provides a foundation for entrepreneurs establishing a social or commercial activity

The international certificates for What is EBC*L The international certificates for Business Competence & Entrepreneurship 5

National Representative Offices Organisation EBC*L EUROPEAN BUSINESS COMPETENCE* LICENCE (EBC*L) Kuratorium Wirtschafts-kompetenz für Europa (Paderborn, Germany) – Council for Business Competence in Europe International Centre of EBC*L (Vienna, Austria) National Representative Offices responsible for distribution, operations and quality control at country level EC EC EC EC EC EC EC EC accredited EBC*L Exam Centre: administration of examinations in accordance with given guidelines

31 Countries 4 Continents 24 Languages Worldwide There is nothing comparable on the market, it is a unique certification product. As Europe is growing together step by step, the mobility within Europe is increasing steadily. The European Commission initiated a lot of activities, to make vocational education comparable in the different European countries (European Qualification Frame, European Credit Transfer System). The EBC*L is a perfect example for a realised system on commercial basis. Comparable qualification/ increasing mobility. A success story and example for a similar certification system is the ECDL, which is very successful in the countries. At the moment the EBC*L is established in 26 Countries worldwide. 31 Countries 4 Continents 24 Languages 7

Study: Business Competence Why EBC*L started Study: Business Competence Only 2 % could prove basic business management knowledge, which is the necessary basis to understand the targets of a company (being an intrapreneur) become an entrepreneur understand what happens in the world (Globalisation etc.)

EBC*L Vision and Mission Business Management must become a general knowledge How to reach this ambitious goal? To reach this vision, two measurement have been chosen: Setting an international standard in business management knowledge and enabling an easy access to business management learning. Soon it was clear that e-learning has to play an important role in reaching the ambitious goal 9

The European Business Competence* initiative An international initiative designed to disseminate core business management expertise among non-business managers economy science education environment Setting an internationally recognised standard in business management competence & entrepreneurship

EBC*L Certificate Setting an International Standard for Business Management Competence & Entrepreneurship Standardized Syllabus with learning targets Standardized examination Strict quality assurance system An International Certificate as Motivation When I do not have much time to explain the idea behin EBC*L, I´m taking ECDL/ICDL as referring example. What ECDL is doing for computer skills, EBC*L is doing for business management skills: Setting an international standard with a Standardized syllabus, a standardized exam and strict quality assurace systems. This standard guarentees that an owner of an EBC*L certificate has a well defined knowledge of business management, regardless if he has done the education in Germany, Russia, China or Egypt. Better chances to get a job, make career, get a credit from a bank

EBC*L Level Junior: orientation on Entrepreneurship Content The syllabus learning targets follow the economical goals for the business Modules Meaning and use of: Business goals & ratios; Accounting; Cost accounting; Business law; Business plan; Marketing & sales Examination lasts 2 hours Open questions Minimal score: 75%

EBC*L Levels: Lifelong Learning The relevant competence for each step of the career Entrepreneur Growing Company Entrepreneur Start Up Intrapreneur The EBC*L is a consistent system. It is a system that accompanies an employee thru his professional career. Level A contains core business knowledge which is absolutely necessary to understand the economical objectives and general conditions of a company. This knowledge is relevant for everybody in his daily life, to read a newspaper, to understand the most important business expression: cash flow, depreciation, sales profitability, return on investment. It is necessary to have a common language within a company between Business Managers and Non Business Managers without a business education. It is a licence to participate in daily life and the business environment. BASED ON A: Level B focuses – based upon Level A – on knowledge for an active involvement into decision processes. Target group of Level B are Project Managers and employees with planning and budgeting competence. This Level contains all the knowledge and competences to plan a project, financial calculate it, sell the products and check the efficiency of a project. It is a licence to design your own projects. BASED ON A & B: Level C will be available in 2010. Target group is first of all Department Managers, owners or CEO of companies, start ups. It is knowledge to lead and control your department/ company. It is a licence to conduct.

EBC*L Level A General Knowledge Content The syllabus follows the structure of economic targets of a company Topics - Business Objectives - Management Ratio - Accounting - Costing and Pricing - Business Law - Sustainability Exam - 2 hours - open questions The EBC*L is a consistent system. It is a system that accompanies an employee thru his professional career. Level A contains core business knowledge which is absolutely necessary to understand the economical objectives and general conditions of a company. This knowledge is relevant for everybody in his daily life, to read a newspaper, to understand the most important business expression: cash flow, depreciation, sales profitability, return on investment. It is necessary to have a common language within a company between Business Managers and Non Business Managers without a business education. It is a licence to participate in daily life and the business environment. BASED ON A: Level B focuses – based upon Level A – on knowledge for an active involvement into decision processes. Target group of Level B are Project Managers and employees with planning and budgeting competence. This Level contains all the knowledge and competences to plan a project, financial calculate it, sell the products and check the efficiency of a project. It is a licence to design your own projects. BASED ON A & B: Level C will be available in 2010. Target group is first of all Department Managers, owners or CEO of companies, start ups. It is knowledge to lead and control your department/ company. It is a licence to conduct.

EBC*L Level B Business Planning Content The syllabus follows the structure of a Business Plan Topics - Business Plan Tools - Marketing & Sales - Project Management - Investment Analysis - Financing and Budgeting Exam - 3 hours - open questions The EBC*L is a consistent system. It is a system that accompanies an employee thru his professional career. Level A contains core business knowledge which is absolutely necessary to understand the economical objectives and general conditions of a company. This knowledge is relevant for everybody in his daily life, to read a newspaper, to understand the most important business expression: cash flow, depreciation, sales profitability, return on investment. It is necessary to have a common language within a company between Business Managers and Non Business Managers without a business education. It is a licence to participate in daily life and the business environment. BASED ON A: Level B focuses – based upon Level A – on knowledge for an active involvement into decision processes. Target group of Level B are Project Managers and employees with planning and budgeting competence. This Level contains all the knowledge and competences to plan a project, financial calculate it, sell the products and check the efficiency of a project. It is a licence to design your own projects. BASED ON A & B: Level C will be available in 2010. Target group is first of all Department Managers, owners or CEO of companies, start ups. It is knowledge to lead and control your department/ company. It is a licence to conduct.

EBC*L Level C Management Knowledge Content The syllabus follows the structure of needed economical and personnel management tools Topics - Management of Personnel, Organisations and Processes - Human Leadership Exam - 3 hours - open questions When you have A, B and C you get the diploma Manager The EBC*L is a consistent system. It is a system that accompanies an employee thru his professional career. Level A contains core business knowledge which is absolutely necessary to understand the economical objectives and general conditions of a company. This knowledge is relevant for everybody in his daily life, to read a newspaper, to understand the most important business expression: cash flow, depreciation, sales profitability, return on investment. It is necessary to have a common language within a company between Business Managers and Non Business Managers without a business education. It is a licence to participate in daily life and the business environment. BASED ON A: Level B focuses – based upon Level A – on knowledge for an active involvement into decision processes. Target group of Level B are Project Managers and employees with planning and budgeting competence. This Level contains all the knowledge and competences to plan a project, financial calculate it, sell the products and check the efficiency of a project. It is a licence to design your own projects. BASED ON A & B: Level C will be available in 2010. Target group is first of all Department Managers, owners or CEO of companies, start ups. It is knowledge to lead and control your department/ company. It is a licence to conduct.

Mobility and Lifelong Learning School in Czech Republic Level A, B, C School in Czech Republic University in Austria At least 12 EBC*L countries are taking part 12 National rounds in the respective EBC*L countries The highlight and final event of the EBC*L Champions League project will be the international competition in Vienna The whole EBC*L Champions League project is supported by the European Community because the idea behind it is definitely following several areas of the Oslo Agenda for Entrepreneurship Education in Europe These features make the EBC*L Biggest business competence contest and most entrepreneurship competition in Europe VET in Italy

Sustainable Entrepreneurship Competences: Business administration Leadership Sustainability: Economical sustainability; Social sustainability; Ecological sustainability; Societal sustainability

Paradigm shift about entrepreneurship >> Entrepreneur as a change agent and role model with a business proposition based on: Economical benefits: Profit, market share etc. Environmental & social benefits Decreasing ecological foot print Labour circumstances

An approach 1: 3 p’s

An approach 2: C2C

EBC*L & sustainability An educational system based on the approaches just mentioned: 3p’s and C2C (+ iso 26000) Entrepreneurial suitability on a practical level Gives added value to mainly the economical & business administration knowledge Target group: those who do business in small enterprises + students

EBC*L S : (sustainability program) Planet People Energy Resources (facilities) Water Air Ground, soil earth Waste Logistics Beta prefixes: nitrogen, CO2 Personnel management Integrity Labour circumstances Education Social sustainability

EBC*L S : (sustainability program) Profit and sustainability Result Return on investments Supply and demand Externalities (supply) Chain management Liquidity Beta prefixes & fin –economical consequences Increases credibility Differential advantage Operating results Chain position Etc.

Meaning of EBC*L An up to date educational program An international exam An European Accepted certificate >> knowledge about sustainable entrepreneurship and self-confidence related to the sustainable business challenges of tomorrow

EBC*L in Companies, Universities, Schools and VETs Easy Business is highly accepted by many companies. Some of them listed above are certainly well known in Arabia. However Easy Business is used also by universities and schools.

EBC*L offers perfect tools to create and spread Entrepreneurship International Certificates Training Concepts BM League Champions League EBC*L can offer a framework for all existing entrepreneurship programmes

Representative offices International EBC*L Network Representative offices in 31 countries Council, Germany You are invited to join the EBC*L Vision, Mission and Network! Ministries Chambers of Commerce Labour Agencies International, Vienna Schools Trainingcentres, VET Universities Many education institutions, organiations, companies and individuals already are part of the EBC*L network. You are kindly invited to join this network. We are looking as well for Country representatives as well as for training and exam centres as well as for partner for different projects. Companies 50,000 EBC*L graduates 28

European Business Competence* Licence EBC*L European Business Competence* Licence Thank you for your attention! Questions? Bert Wissink bert.wissink@ebcl.nl EBC*L Nederland 8025 AW Zwolle +31-6-47759417 www.ebcl.nl EBC*L International 1120 Vienna +43-1-813997745 www.ebcl.eu