©2009 HP Confidential template rev © 2011 HP Confidential HP RETAIL SOLUTIONS OVERVIEW

©2009 HP Confidential template rev Broadest Products & Services portfolio for retailers —# 1 global IT vendor for retail —90 of the top 100 retailers use HP Innovative touch point solutions —POS systems —Kiosks —Digital signage HP #2 in Worldwide POS shipments North America POS Vendor Source: IHL Group Oct 2010 Rank YoY 1IBM % 2HP % 3NCR % 4Fujitsu %

©2009 HP Confidential template rev Kiosk Manager’s Workstation Digital Signage Mobility Point of Sale The Connected Store

©2009 HP Confidential template rev Leading Retail Store Solution Customers

©2009 HP Confidential template rev PA NY NH VT MA RI NJ DE DC AL GA SC NC VA TN MD AK HI TX LA AR OK KS NE SD ND MN IA MO WV KY IL IN WI MI OH WPA WA OR MT ID UT NV CA AZ NM CO WY CT Northeast West Central David Knoeller Mike Wright Mike O’Connor Great Lakes Christie Deming Southeast Todd Renner Retail Channel Coverage Mike O'Connor West Mike Wright Central Todd Renner Southeast David Knoeller Northeast Christie Deming Great Lakes FL ME MS (818) (903) (847) (732) (678) Ryan Vance Sales Support

©2009 HP Confidential template rev HP CHANNEL STRATEGY –To be the number one supplier of choice for our resellers –Focus on mutually profitable growth –Leverage the value of the entire HP product portfolio –No other IT vendor is more committed to the channel or has more experience in helping its partners to grow. HP views the channel as a key strategic advantage – it’s a part of our DNA –Improve Channel Centricity

©2009 HP Confidential template rev BUSINESS BENEFITS Top Line Benefits – what everyone thinks about –Increase sales uplift on onscreen items –Increase sales uplift on category / store sales Bottom Line Benefits – what everyone should think about

©2009 HP Confidential template rev DECREASING BOTTOM LINE Develop Print Execute Distribut e Campaign

©2009 HP Confidential template rev DECREASING BOTTOM LINE Execute Distribut e Campaign Develop

©2009 HP Confidential template rev DECREASING BOTTOM LINE Source: Digital Menu Boards and ROI: NetWorld Alliance LLC 2011

©2009 HP Confidential template rev INFORMATIONAL INTERACTIVE Landscape or portrait orientation HP Media Sign Player via USB connector HP Network Sign Manager via RJ45 connection (not available on the LD4201) DisplayPort in/out along with other stand connections Optional speakers, stand, and wall mount available. Three year limited warranty (two year on the LD4201) HP LD4201/LD4210 HP LD4200tm HP LD4710 All the features of Informational Digital Signage Displays, plus: Multi-touch capable Pre-Calibrated; No drift Infrared Touch technology for exceptional clarity and accuracy HID-compliant USB plug-and-play, with no special software drivers required HP DIGITAL SIGNAGE DISPLAYS Commercial - grade displays made for demanding duty cycles

©2009 HP Confidential template rev HP SIGNAGEPLAYER SOLUTION + mp8000 USDT / SFF SAAS based SW Monthly subscription SMALL AND MEDIUM BUSINESS SOLUTION A cost-effective, out-of-box system for editing, management and scheduling of digital signage content EASY TO USE Intuitive, visual user interface SET-UP IN MINUTES No IT Involvement Fully functional appliance that works out-of-the-box Easy setup wizard CONTENT SIMPLICITY Template-driven system provide pre-made layouts EASY TO UPDATE Ability to update small network of signs from anywhere Browser-based SaaS software

©2009 HP Confidential template rev HP SOFTWARE PARTNERS Global Solution Partners ›Through strategic relationships with innovative software companies, HP integrates software and hardware to create a complete, end-to-end solution for your business. ›Full range of capabilities across our partner portfolio allow for a tailored solution ›Technology partnerships with Microsoft and Intel keep our solutions at the forefront … and others

©2009 HP Confidential template rev HP Digital Signage Speakers add a full range of sound (10 watts each) with two rear- facing speakers that discreetly attach to the rear of the display. Part number: NK352AA DIGITAL SIGNAGE OPTIONS A HP Digital Signage Display Wall Mount attaches to the VESA mounting holes on the back of the display to enable the display to be hung in landscape or portrait orientation on a wall. Part number: WB975AA An HP Business PC Security Lock Kit attaches to the rear of the display with a six-foot steel cable to protect against unauthorized removal by physically connecting it to an anchor point. Part number PV606AA. A Display Stand Kit is a two-footed stand that provides support for the digital signage display when used on a table top and is designed to help the display maintain stability. LD4201 and LD4210 part number: XT655AA LD4710 part number: XT656AA

©2009 HP Confidential template rev –Why HP for Retail? THE HP ADVANTAGE Complete Solutions Delivered Globally A comprehensive digital signage solutions portfolio Stability and Reliability Certified platforms and commercial grade components meet demanding 24/7 needs Ease of Deployment Seamless integration of components and software Global partnerships HP works with leading ISVs and technology partners to provide best-of- breed solutions