an introduction

We started as a group of three friends, with one idea the idea Make life a little bit better and a little bit easier

our little family of juice.

background Source: Annual accounts, innocent 2007 budget Notes:PJs 2005 revenue based on 2004 revenues and sales from AC Nielsen Scantrack innocent PJs Launching in 1999, we are now the UK’s leading smoothie brand

one thought Being sustainable has been important right from the beginning Create a business we can be proud of

We have a clear strategy that will help us achieve this goal Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produce 100% healthy, 100% natural drinks Produced by a green powered, carbon efficient business Sharing some of the wealth created with people who deserve it sustainability strategy

Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produce 100% healthy, 100% natural drinks Produced by a green powered, carbon efficient business Sharing some of wealth created with people who deserve it sustainability strategy We strive to buy our fruit from farms that go the extra mile in terms of looking after their workers and the environment

giving something back And to give something back we support charitable projects in the countries where we source our fruit

In the UK an increasing proportion of consumers are prepared to pay more for ethical products, Source: nVision Research Base: 1000 adults 16+, UK paying more for ethics

spreading the word So we make sure we tell our drinkers All our bananas come from Rainforest Alliance certified plantations. The Rainforest Alliance champions farm workers’ rights and promotes positive growing practices that benefit ecosystems and encourage biodiversity. We love them.

looking to the future Our current energies are devoted to increasing the amount and range of fruit certified