Patterns of innovation (cases) Rev: Sep, 2012 Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: Dept. of Industrial & Management Engineering POSTECH

Contents 1Subtraction 2Multiplication 3Division 4Task Unification 5Attribute Dependency Change 6Addition 7Integration

3 Subtraction ■Cordless Jumping Rope –Eliminating space restraints for jumping rope Usual Jumping RopeCordless Jumping Rope

4 Multiplication ■Ssangssang Bar –Adding one more stick for sharing –Released in 1979 and sensationally popular

5 Division Integrated type air-conditioner ■Separate type Air-conditioner –Integrated type air-conditioner (Air-conditioner + Outdoor-fan) : Need space for air-conditioner in the wall or window –Separating the outdoor-fan from the air-conditioner  Possible to place air-conditioner inside, improving space efficiency Separate type air-conditioner

6 Task Unification (1/2) ■Multifunction Copier –Integrating functions: Copy + Printing + Scan

7 Task Unification (2/2) ■All-in-one PC –Monitor + Desktop Monitor Desktop All-in-one PC

8 Attribute Dependency Change (1/3) ■Container –Steel Container: Used as a storage space for carrying a cargo  Used as outdoor temporary offices, houses, or warehouses

9 Attribute Dependency Change (2/3) ■Black Box –Traditional Black Box: Another name for Flight Data Recorder(FDR), Airborn Video Recoder(AVR), or Cockpit Voice Recorder(CVR)  Car Black Box: Car accident recorder Airplane Black Box (FDR) Car Black Box

10 Attribute Dependency Change (3/3) ■Electric heater –Electric fan (Summer)  Electric heater shaped like fan (Winter)

11 Addition (1/2) ■Hiking Backpack + Part for Hiking stick –Adding a part where hikers can hang their hiking sticks OSPREY Backpack

12 Addition (2/2) ■Gear Bicycle –General Bicycle: Speed only depending on the degree of pedaling  Gear Bicycle: Adding function of controlling speed with gear General Bicycle Gear Bicycle

13 Integration ■Water Purifier serving Hot & Cold water and Ice –Water Purifier + Refrigerator + Electric Kettle

14 Discussion Questions (1/2) ■Holes in a Brick –Reducing weight while laying bricks –Saving raw material Subtraction?

15 Discussion Questions (2/2) ■Skin Stapler –Stationery stapler  Skin stapler for medical purposes Attribute Dependency Change?