Are You Ready for a Crisis? Lisa Du Bois Low Director, Communications & Multimedia Texas Tech Alumni Association Twitter, Insta, Tumblr, Slideshare.

Slides:

Advertisements

Similar presentations

we present SLIDEPLAYER.US

Advertisements

we present SLIDEPLAYER.US

How to Promote your event. Why should I promote my event? Promoting is the best way to get the word out about your event and get more people to participate.

How to Talk to the Media…or Not. REMEMBER THE POWER OF THE MEDIA WHEN THE MEDIA CONTACTS YOU, LET THE COMMUNICATIONS OFFICE KNOW YOU ALWAYS HAVE A CHOICE,

Crawling Through the SPIDER - web Enhancing your Online Communication with Students Robert Klick MPA Academic Advisor – Columbia College Online Campus.

Marketing Webinar 1 Welcome!. Crisis Preparation 2.

Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.

Getting Started. Objectives that will be covered: 1.Homepage walkthrough.Homepage walkthrough. 2.Setting up your class communitySetting up your class.

Department of Communication Social Media Forum “Hey, What’s Your Hashtag?” March 31, 2011 Live Twitter Feeds During Event at #commforum.

DIRECTOR OF MEDIA RELATIONS KU DANCE MARATHON (KUDM) Jami Bechard.

Click to add text State of Michigan Web 2.0 Standards Update CMA User Group Meeting April 15, 2009 Michelle Stiffler eMichigan Web Development.

BHH Plan of Action: A Focus on Social Media. Engagement How do your customers learn about your product(s)? Welcome to Web 2.0.

Be able to plan e-commerce strategies. E-commerce strategy An e-commerce strategy encapsulates all the decisions which need to be made when setting up.

WELCOME TO THE AHIA CONNECTED COMMUNITY! HEALTHCARE INTERNAL AUDIT'S PROFESSIONAL THOUGHT LEADERSHIP COMMUNITY.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.

user guide Having a strong password allows other users to struggle to guess. To make a strong password you should use up to 12 letters and 1 or 2.

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

Core Publisher: Station Administrator Tools. Training 1: Site Administration Training 2: Programs Training 3: Content Tagging Training 4: Creating Posts.

Welcome to the Second Tutorial Welcome to the second part of this communication system website tutorial! This tutorial is for church planters. When you.

Public Relations & Communications July Public Relations: Why is it important to you, your team or program? Builds public understanding and trust.

5 Quick Tips for Perfect Relationships. Based on the book…

Hawaii Clean Energy Initiative Online Presence. Social Media Utilize promotions to drive social activity and engagement Objective: Generate “noise” across.

CRISIS COMMUNICATION MANAGING PRINT, RADIO, TV MEDIA, SOCIAL MEDIA Courtney Schrieve Communications Director, North Thurston Public Schools.

Today’s congregations are changing. The media has made our society more tech savvy and the church in many cases has lagged behind in technology.

Using Social Media sdstate.edu/socialmedia

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

American Society of Crime Laboratory Directors Conference Media Relations Seminar Downtown Marriott Louisville, KY Tuesday, June 25, :00 p.m. Helene.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N BPA Energy Efficiency Marketing Portal Training Instructions for adding utility logo and contact.

Robotics Education & Competition Foundation Public Relations and Communications Event Partner Summit July 2014.

Facebook Ad’s To Grow Your Friends List. We spent a couple of days work shopping and master minding on how to effectively “engage” on Facebook We talked.

Teens and Library 2.0 How we mix the two and come up with great results! = !

Public Relations and Jostens Personal Yearbook Pages™ Using Public Relations and Personal Yearbook Pages to promote your school’s yearbook program.

Using Social Media to Improve WorkPlace Communication A Companies Guide to Social Media.

Knowledge Management Platform Communities of Practice User Guide for CoP users Copyright © 2010 Group Technology Solutions. All Rights Reserved.

Talking the Talk: Creating a Communications Strategy Melanie Chasteen October 16, 2015.

David Sepsenwol Arbor Creek. Coffee?????? Let’s take 15 minutes… See you at ….!

BROADBEAN: Exploiting Job Boards Stephen Barnhurst, Sales Director.

A Tour of Google Apps learn.cssd.ab.ca. Google Apps provide tools for creating, learning and sharing. Signing into your learn account gives you access.

Picking The Right Networks and Tools for the Job.

Structure P6. Structure It is important to consider the structure of the website and of each page within it. At all times customer considerations should.

Contribution of a statistical organisation to social media DWG, Anne Nuka Head of Marketing and Dissemination Department.

An introduction for parents Cambridge Secondary 1 Presenter’s Name Job Title Date.

Jo’s Cervical Cancer Trust Rebecca Shoosmith, Services Development Manager Digital Communication WACC International Network Forum,

NESTLE’S CRISIS COMMUNICATION PLAN MICHELLE CHONG AIMAN PUTRA DERREK SEAN.

Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web.

Creating & Maintaining a Facebook Page Engaging with the public Prepared by:Jessica Powell Volunteer - Information Officer.

For Principals & Other Administrators. Not What You Say.

Social Media for Immunization Promotion & Education Tools for Getting Started On Social Media Presented by Dawn Crawford Communications Director.

Quality and Reasonable SEO/SMO services

Hosted by Dynamic Communities reIMAGINE 2015.

Sports Marketing and Communications Officer Social Media, Marketing, Brand and Website.

Digital Marketing Services Northern Ireland -

Document Upload The Document Upload feature enables districts and schools to upload documents for the state to view. The district can also view documents.

Using the Personal Image Photo Library

Marketing Your Travel Program and Your Tours

Digital Marketing Company in India

Oahu Property Manager

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

YOUR COMPANY NAME Tag Line YOUR LOGO 00/00/0000 PRESS KIT.

Presentation transcript:

Are You Ready for a Crisis? Lisa Du Bois Low Director, Communications & Multimedia Texas Tech Alumni Association Twitter, Insta, Tumblr, Slideshare ldlow Flickr lalow Facebook & LinkedIn: Lisa Du Bois Low

RIP Kid Kraddick

Are you ready for a crisis? There’s nothing like a crisis to bring out the worst (and the best) of your organization. No matter how prepared you think you are. Bad news:  You can have the perfect plan and still feel unprepared … Good news:  The more you plan and practice, the more efficient and timely your response will be.

But wait… Do I hear “but Lisa, that’s not MY job!” ?

Why worry?  5 Students Dead: Tornado Devastates University Of Alabama (5/11)  Virginia Tech Shooting Leaves 33 Dead 4/2007  Mike Leach FIRED (12/09)  Former Penn State coach Jerry Sandusky arrested in child sex case; AD Tim Curley charged with perjury. (11/2011)  Duke Lacrosse Players Arrested on Rape Charges (4/2006)

Brand Reputation is EVERYONE’S Job!  If you are fortunate enough to be untouched by any type of crisis, say a prayer of thanksgiving…but consider this:  The Virginia Tech IT Department didn’t think they were in the PR business either. Until tragedy struck and their website crashed under the strain.  The community manager of Penn State’s Facebook page did not know what hit them, or how to respond…for days.  No one on the Texas Tech PR team (or the TTAA) knew that Leach was about to be fired.  I didn’t expect to sit in my pj’s hitting the refresh button, drinking beer to stave off panic attacks for the second half of my 2009 holiday break.

No matter what your title is, YOU can help prepare and support your team during a crisis response. …And you’ll be a hero. YOU’RE WELCOME!

Protect Your Brand  The EASIEST way to protect your brand is preparation.  How quickly you respond to a situation makes all the difference.  The new media landscape demands quick, detailed information. Without it, media will prolong the story until they get the information they want. What are you willing to share and with whom?  Getting accurate information out quickly allows you to stay in control. The longer you wait to release information, the more the negative sentiment builds.

Get Organized  The most important part of crisis response is prepared assets that can be accessed quickly (sample releases, contact lists, templates, etc.)  Encourage the use of multiple/redundant platforms to store protected digital assets utilizing imodule’s file library.

Create a File Library in iModules  With the file library, you can create a category or folder and set that to a specific audience. Then all the files in that folder can only be accessed by users who meet that criteria.  Create a page and you can then add a file library module to that page and users will be able to see the categories they have access to and download the files in those categories.  Disclaimer: this platform is better-suited to lap-top access.

iModules File Library

Get the deck: slideshare.net/ldlow