1 CARIBBEAN MARKET OPPORTUNITY FALL 2011. WHAT COMCAST SUBSCRIBERS ARE SAYING…..* * Source: Zoomerang Online Study “I live in Boston, which does not have.

Slides:



Advertisements
Similar presentations
Launching January "HOUSTON, WE HAVE A PROBLEM. Connecting Across the Fourth-Largest City in America SOLVED!
Advertisements

CBMP TELEVISION PROGRAMMING WORKSHOP ON HIV/AIDS May 14-15, 2007 PRESENTED BY: Allyson Leacock, CBMP Steering Committee Chair Tina Hoff, Kaiser Family.
Overview of Civil Registration in the Caribbean. Facts Civil Registration System Civil registration is defined as the continuous, permanent, compulsory.
LIME in Jamaica Jamaica-UK Investment Forum
Stay Connected Were reaching out to you…stay connected with the leading HBCU.
Q Media Pack. 770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area.
The Royal Borough of Windsor & Maidenhead Social Media Activity.
Nielsen Research Group Examining Moviegoer Behavior 2012 Study.
Boston Seen as Less Welcoming to People of Color than Other Cities A study of 1,500 Americans about their perceptions of Boston and nine other metropolitan.
MICHE SUPPORT NETWORK ™ 5/28/2014. MICHE SUPPORT NETWORK ™ MICHE HAS BEEN REVIEWING THE CURRENT RFDM PROGRAM AND HAS COME UP WITH THE FOLLOWING OBSERVATIONS:
Caribbean (West Indies) Greater Antilles: 4 large islands: Cuba Jamaica Hispaniola Puerto Rico Lesser Antilles: in arc between S. America and Greater Antilles.
Campus Media: Campus Newspapers & Online Networks By Rachelle Brookhart.
Over the past 5 years, park attendance has grown just 5.9% while revenues increased 12.5%. However, U.S. amusement parks generated an estimated $9.6 billion.
The Best Job In the World Tourism Queensland MKTG 437 Case Study #13.
Company LOGO CCLEC Customs Management Program (CCMP) building capacity to manage.
CONFIDENTIAL Sony Pictures Entertainment Summary Overview April 2010.
GLOBALIZATION Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects.
SWOT Analysis East Cornell Avenue, Aurora. Demographics Aurora Colorado Total Population: 33,514 White Population: 27,128 Black Population:
What kind of media institution might distribute your media product and why? By Jess Knight Question 3.
We are the Linq between an unsigned act and major record labels.
MARKETING THAT WORKS David Camp SVP Business Development.
PORTFOLIO 01 CHANNELS Some of our LIVE Channels.
The Caribbean Regional Research and Education Network.
MARKETING A TOURIST- FRIENDLY SESQUICENTENNIAL Virginia Tourism Corporation November 9, 2009.
Valerie Gordon. WHAT? A public place where people can access computers, the internet and other digital technologies that enable them to gather information,
Helsinki, June 8, 2004 WORLD PREMIERE - “BARCELONA: DAYS TO THE FUTURE ”
Sony Entertainment Television Asia
Social media is no longer a choice but a necessity.
Toronto Pan Am/ Parapan Am Games What are the Pan Am/Parapan Am Games? A major sporting event in the Americas Scheduled every four years – one year.
Computer Class – Summer /6/2015 1:13 PM North American Countries Anguilla Antigua and Barbuda Aruba Bahamas, The Barbados Belize Bermuda Canada Cayman.
1 Anglophone Caribbean Demographics CountryPopulation Estimated pop of African descent Female in population (estimates) Belize312,971 37%48% Guyana777,000.30%48.7%
"Actual experiences of the gender dimensions of poverty measurement in the Caribbean: A technical perspective”
A Tool for ICT in Education Caribbean Examinations Council Jan 2012.
SPONSORSHIP We are a not-for-profit organization dedicated to advancing and celebrating the art of documentary. Our vision is to provide the highest.
A New Approach to Branding UWI on line Why are we really here? Dawn-Marie De Four-Gill University & Campus Director Marketing & Communications The University.
Around and Upside Down Author Vicky Kuhn Media Pack.
PSTN Numbering Plan Abdul Rahim Rahem Atayee Maqsood(dawood) Farhad (siddiqi) Besmullah (sirdash)
Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.
PORTFOLIO 01 CHANNELS Some of our LIVE Channels.
Sub-Regional Workshop for GEF Focal Points in the Caribbean Bridgetown, Barbados, June 2009 RAF Allocations Update (Report on the Implementation.
Using a Canadian Online Public Health Professional Development program in the Caribbean. Hilary Robinson, Public Health Agency of Canada Annella Auer,
The capital of Jamaica is Kingston. The capital of Anguilla is The Valley.
Music Institutions Joanna Crook. Bauer Media  Bauer media was founded in 1875  Bauer Media are a large German publishing company based in Hamburg. They.
House of Teen Tearaways Research and Findings. Outline of Research The aim for this brief is to research into different channels on the TV and internet.
Overview of Sony Pictures Television Networks Materials Presented to Sony Corporation’s Board of Directors July 18, 2011.
Making the Single ICT Space a Reality. Network Evolution ‒ Current.
Confidential Draft SPT Strategic Initiatives February 1, 2008.
Name: Stanley Phillips Title: Customs Management Trainer Coordinator Company Name: Caribbean Customs Law Enforcement Council (CCLEC)
Help us help you to grow your business. Now Let us help You! Could this be your tile? Find out now how to advertise with us, and this could be your success.
OBJECTIVE HELP YOUR COMPANY ATTRACT AND RETAIN NEW LOYAL SUBSCRIBERS.
US CELLULAR INFLUENCER PROGRAM. BLOG POST REQUIREMENTS Did you know that millions of Americans have never left their home state? It might seem extreme,
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
Confidential Draft SPT Strategic Initiatives February 1, 2008.
The Caribbean’s Regional Research and Education Network Presented by Eriko Porto On behalf of Ken Sylvester, CEO of CKLN.
Armed Forces Day June 2014 Armed Forces Day recognises and celebrates those who have served in the forces and those currently serving. It acknowledges.
Kaplan University School of Business and Management GB530 Marketing Management Personal Marketing Plan Cornel Daniel Gherman.
Today we are selling…. The Caribbean. Total Incoming markets for these destination are… Total visitors in 2005Percentage of U.S Visitors  Bahamas 2, %
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Marketing & Brand Research AAA Member Poll 2011 Summer Travel and Entertainment Auto Club of Southern California May 2011.
THE CSME: IMPORTANCE OR HINDRANCE?
Visitislesofscilly.com ________________________________________________________________________________________________________________________________________________________________.
A division of Sugar Publishing, Inc.,
PARTNER WITH MIDDLE EAST SPECIAL EVENT & EXHIBITION SHOW
The Caribbean Form Three.
The Caribbean.
MMR1 reported coverage Non-Latin Caribbean, 2013
Original, 24/7 Live, Special Interest & Entertainment Channel
Pamella McLaren, President CARADEM
WHAT. WHAT CHIEF is where the industry comes together to pool its knowledge and become better together. Connect, Learn and Lead the Way. Learn best.
The capital of Jamaica is Kingston.
Presentation transcript:

1 CARIBBEAN MARKET OPPORTUNITY FALL 2011

WHAT COMCAST SUBSCRIBERS ARE SAYING…..* * Source: Zoomerang Online Study “I live in Boston, which does not have Tempo. I only get to see Tempo when I go to Nevis in the summer time. You should have it on Comcast or some US cable channel so we can watch Tempo anytime.” Comment #75 “I have called Comcast numerous times but no luck on getting Tempo so far.” Comment #159 “I don’t have Tempo… would like my cable company Comcast to bring Tempo to their line-up.” Comment #17 “Please allow Comcast to bring this into my home. Thanx.”Comment #201. “My cable company Comcast needs to carry Tempo!!!!” Comment #215 “Please come to Comcast!!!!!” Comment #239 “I just wish my local cable provider (Comcast – San Francisco, California) would make Tempo available so that I could watch year-round.” Comment #241 2

HOUSEHOLD BRAND, BROAD REACH & FRESH PROGRAMING TEMPO Networks is the first and only pan- Caribbean media and entertainment company producing and offering culturally relevant content on all media platforms (on air, online, on mobile and on the ground). With its flagship cable television network, TEMPO captures and delivers the extraordinary Caribbean vibe by successfully producing and delivering Caribbean programming dedicated to music, culture, food, and social awareness (visit 24 MARKETS ACROSS THE CARIBBEAN REGION (See Distribution Chart) Anguilla Antigua & Barbuda Bahamas Barbados Bermuda British Virgin Islands Cayman Islands Curacao Dominica Haiti (Winter 2012) Jamaica Montserrat St. Croix St. John St. Kitts and Nevis St. Lucia St. Martin St. Thomas St. Vincent Trinidad & Tobago Turks & Caicos Islands A DIVERSITY OF PROGRAMMING (See 2011 Programming Guide) A DIVERSITY OF PROGRAMMING (See 2011 Programming Guide) ABOUT TEMPO (>3.5 million viewers ) 3

TRENDSETTING, YOUTHFUL, UPWARDLY MOBILE DEMOGRAPHIC – OUR AUDIENCE IS HOT! 4

FAMOUS FOR PRO-SOCIAL COMMITMENT 5

TALENT LOVES DE TEMPO! 6 TEMPO Turns 1Rock De TEMPOTEMPO Turns 3TEMPO Turns 4

MARKETING PARTNERS FEEL DE VIBE….! TEMPO’s marketing partners include a wide range of leading local, regional and multinational corporations 7

US MARKET READY FOR TEMPO! Source: Horowitz Associates Study 71% said “Tempo would add value to a multichannel service” Horowitz Study conducted at West Indian Carnival in NY to “Assess the market and audience potential for TEMPO”. 83% said they “would like a TV channel covering Caribbean music, news, & culture” “Demand for Caribbean programming and interest in TEMPO is high” HOROWITZ STUDY CONCLUSION 8

“Who wants TEMPO in the US?” COAST TO COAST, TEMPO FANS SAY Gimme Meh TEMPO! FACEBOOK 9 “I cannot wait to get “Tempo” Networks on TV so I can watch some good Caribbean programming…I live in New York and am Italian but my heart is with the Caribbean and its people.” Emily (NY) said: Emily (AZ.) said: “I live very far from the Caribbean - in the state of Arizona, in the United States. TEMPO makes me feel like the Caribbean is closer, and with me all the time.” Michika (FL.) said: “I attended the first TEMPO live in St. Croix and then I relocated to Florida. My experience was amazing and even though I cannot attend anymore I encourage my family and friends to attend. TEMPO’ plays a role in advancing Caribbean unity as it showcases the talents, culture and diversity of the different islands. It helps me learn about other cultures and makes me want visit and be apart of the unity being shared.” Brittany (PA.) said: “TEMPO keeps me on top of the latest Caribbean and reggae music that I could not live without. You guys also keep me up to date with what is going on in the Caribbean nations.” “WIN A TEMPO TRIP” ENTRIES

SIZEABLE AND ATTRACTIVE MARKET…..! Source: U.S. Census 2010 See also, TEMPO Research Memorandum Metropolitan Philadelphia Growth: +28%, outpacing Hispanics (23.5%) Statewide Growth: PA: +43% & NJ: +21% The native-born Phil. Black Pop. is in decline (-7%). With West Indians included, Growth in PA is +11% and in NJ +5% 71% under the age of 45 37% Post-Secondary Education 10% hold a Graduate Degree Married Couple Median Income – Metropolitan Philadelphia Metro Area Total $94,215 West Indians$80,173 All Blacks$71,188 All Hispanics$60,196 Home values: 35% higher than for All Blacks Labor Force: 75% v. 66% for Total Pop. YOUNG AND HIGHLY EDUCATEDSTRONG INCOME LEVELS *Median Income Within the City of Philadelphia: #1 West Indians ($36,011) #2 Citywide Total ($35,952) #3 All Blacks ($29,400) #4 Hispanics ($24,550) FAST GROWING POPULATION ( ) 10

WE’VE GOT THE MARKET AND THE PLAN* 11 Win A TEMPO Trip from the Star Ledger TEMPO Turns 6 Concert at Six Flags- Great Adventure Jackson, New Jersey 1 st Annual Caribbean Festival in Newark, New Jersey See Marketing Plan “Comcast Got TEMPO”

15,000-20,000 attendees Featuring The region’s hottest Artists A family day of fun! 12 CELEBRATE AT TEMPO TURNS 6….JULY 9 TH ! See Marketing Plan “Comcast Got TEMPO”

13 Win A TEMPO Trip to the Caribbean See Marketing Plan “Comcast Got TEMPO” TEMPO is giving away trips to the Caribbean with the New Jersey Star Ledger First trip will be a luxury yacht vacation in the British Virgin Islands More trips to different Caribbean islands will be given away over the next year

CITY OF NEWARK, HOME OF TEMPO’S HEADQUARTERS, IS EXCITED! The City of Newark recognizes the strength of the community and fully supports the Network. The City will be partnering with TEMPO on the third season of its wildly popular “My TEMPO Trip” reality series, which will feature Newark. During the “Win A TEMPO Trip” weekend to Newark, 2 lucky winners will experience luxurious accommodations, fine dining and VIP access to Newark’s best attractions. The City of Newark and TEMPO are also partnering to create the first annual Caribbean Festival in Newark, slated for (Please see letter from City of Newark)

WE’RE READY TO GO: OUR SIGNAL IS AVAILABLE NOW! CABLESTAR Galaxy 17-C21 D/L L-BAND-1035 HORZ VCT #690 SR FEC ¾ COMBINED TEMPO: CHANNEL 107 – MPEG 8 – TIER 8 AUTHORIZATION #’S & TOC HOTLINE # ENCOMPASS DIGITAL MEDIA ENCOMPASS DIGITAL MEDIA (CRAWFORD) SIGNAL SPECS 15 SIGNAL SPECS COMCAST

There’s no other Network better equipped to reach this community! We know it, we understand, we are of it….! Regional/Global Appeal: Encompasses every country and transcends the Caribbean geographical boundaries. Tested Programming: Invested significant capital and time developing an extensive inventory of original quality programming. Multi-platform: Available everywhere to its’ audience; on-air, online, on-mobile and on the ground with spectacular events. Distribution & Marketing Partners: Broad distribution, strong marketing partners, local, regional & multinational. 16

“I would really love it if I could see Tempo on Comcast in the States. I always have to view the show online, or when I travel to the Caribbean. We really need Tempo in Philadelphia, they never play updated reggae videos here, there is no diversity on cable TV. If Tempo was available here, I believe people would watch it every day.” Zoomerang Online Survey Comment #120 17

Got 18 ???