Sascha P. Corti Developer Evangelist, Microsoft Switzerland |

Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

Business is important to End Users of iPhones are sold to business users (Source: AT&T Wireless) of Life Maximizers use their phones evenly or primarily for business (Source: Microsoft Windows Phone 7 End User Segmentation) reasons to purchase WP7 (Source: Microsoft Windows Phone 7 End User Messaging Research) Our End User messaging research placed Office Hub as 40%61% #1 Top 1/3 (Source: Microsoft Windows Phone 7 End User Messaging Research) End Users place Office Hub in

Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Integrated infrastructure Works well with what you have while meeting corporate security and management needs Business Productivity Online Suite Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

Office, SharePoint & Exchange Integration Forefront Unified Access Gateway enabled access to SharePoint Synchronize selected documents for offline use Multiple Exchange Accounts / Calendars Enforce Password Policies & Remote Device Wipe OneNote Sync to Windows Live SkyDrive

Windows Phone 7 User Experience demo

Common Hardware Foundation Capacitive touch >= 4 contact points Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera >= 5 mega pixels Multimedia Common detailed specs, Codec acceleration Memory >= 256MB RAM, >= 8GB Flash GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Back, Start, Search

Powerful & consistent platform Windows Phone 7 within the Microsoft ecosystem Captivating & productive experiences Integrated infrastructure Works well with what you have while meeting corporate security and management needs Create powerful and compelling applications for phone, web and PC using powerful and familiar development tools Business Productivity Online Suite Truly Customizable, Social Phone Productivity without compromise Truly Customizable, Social Phone Productivity without compromise

Two Flavors of Applications

Elements of the App Platform CLOUD SCREEN Notifications LocationIdentityFeeds MapsSocial App Deployment Cloud Services Your Custom Web Service Notification ServiceLocation Service

Notification Types New photos online! Seattle, WA: Sunny and 85 degrees 1415

Location Services Cell Towers - Accuracy + Power + Speed - Wilderness GPS + Accuracy - Power - Speed - Indoors WiFi +/- Accuracy +/- Power +/- Speed +/- Urban areas Location services Lat: Lon: Accuracy: 20m Lat: Lon: Accuracy: 20m Lat: Lon: Accuracy: 20m Lat: Lon: Accuracy: 20m Near: Richtistrasse 3 CH-8304 Wallisellen Near: Richtistrasse 3 CH-8304 Wallisellen

Devices App Store Dev Tools 3 Platforms in Comparison Silverlight / XNA Free Tools Objective C Free Tools Java Free Tools Unmonitored No Conditions No App Sales in CH $25 sign up, Apps free Monitored Strict Rules App Sales in CH $99/year, Apps free Monitored Basic Rules (Security) App Sales in CH $99/year, Paid apps free, Free apps $20 * Quantcast: US Mobile Web Consumption, 2010/8 Choice of Hardware Fragmented Platform 25% OS Share* One Manufacturer Homogen. Platform 56% OS Share* Choice of Hardware Homogen. Platform 0% OS Share*

Being Early to the Game Marketplace opened in October 2010 Local Apps get lots of Visibility, Top Placement

Windows Phone 7 Developer portal Windows Phone 7 Developer blog Windows_Phone/b/wpdev/ Windows Phone 7 Training Kit courses/WP7TrainingKit/ Windows Phone 7 on Twitter Windows Phone 7 on Reddit Resources ! !

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