Future Of Mobile Horace Luke Creative Director Windows Mobile and Embedded Devices Division Microsoft Corporation Horace Luke Creative Director Windows Mobile and Embedded Devices Division Microsoft Corporation
Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically
Our mobile device design and research team is a twenty-five member multi-disciplinary product design organization that employs a vision driven, user scenario focused, user centered design process. User experience strategists, ethnographers, researchers, usability engineers, user interaction designers, industrial designers, visual designers…
Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically
To design ultimate mobile device user experiences that is always on, always connected, always with you.
Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically
Image Design Market Focused Scenarios Research and Usability User Focused Scenarios Software feature and Interaction Design Hardware Interaction and Industrial Design Experiential Design
Be Productive Be Entertained Be Connected Be Memorable Be Informed Be Delighted
Be Productive Be Entertained Be Connected Be Memorable Be Informed Be Delighted Be Me
Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically
User Centered Design Approach Lifestyles (Desires) Experiences (Reward) Scenarios (Journey) Interaction (Task) Features (Enabler)
The Experience Tree Experience Scenario Situation Task Scenario Situation Task Scenario Situation Task Situation Feature Situations are a convergence of: Who – Persona What – Scenario Where – Location When - Time
Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize) Partner feedbackFocus groupsCompany wide brainstormDeep diveUser feedbackPartner feedbackFeasibilityUser feedbackPartner feedbackUser feedback Partner feedback
Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize) Partner feedbackFocus groupsCompany wide brainstormDeep diveUser feedbackPartner feedbackFeasibilityUser feedbackPartner feedbackUser feedback Partner feedback Development
Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically
Relationship
People Places Things Time People Places Things Time
people place time thing people place time thing people place time people
place time thing people place time thing people place time people
place time thing people place time thing people place time people contact app
people place time thing people place time thing people place time people media app
people place time thing people place time thing people place time people calendar app
people time thing people place time thing people place time people place
Mobile devices are not computing devices, nor are they simply communication devices. They are relationship devices
How do we begin to connect connected things while we are connected?
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