Europe and CISNHDR workshop, Bratislava, May 2003 NHDR process: Pre-launch, Launch and Follow-up Experience from the Roma Regional Report

Europe and CISNHDR workshop, Bratislava, May 2003 A set of several products The Regional report in printed and electronic form Set of national reports in electronic form A knowledge web-site A set of follow-up projects

Europe and CISNHDR workshop, Bratislava, May 2003 Preconditions for success “Sellable” product Good communications team Positioning of the report in long term perspective (looking beyond the launch) Proper location of the report in the regional program activities Good partnerships in different locations Good coordination of several teams

Europe and CISNHDR workshop, Bratislava, May 2003 Stages of launch the process Clear identification of the target audience and crafting the main messages Determining the timing and locations Elaboration of the press-kits, folders, CDs and distribution under embargo to major media Shipment of the reports to major locations Pre-launch events (presentations for press, press-conferences) Launch proper (presentations for press, presentation for the European Commission)

Europe and CISNHDR workshop, Bratislava, May 2003 Important questions related to the process Media-driven or policy-driven? Relations with the governments – at what stage should be involved? The role of the COs The role of the national partners

Europe and CISNHDR workshop, Bratislava, May 2003 The knowledge web-site Interactive access to the report Full access to the data sets with individual requests option National reports Other background materials Photo archive

Europe and CISNHDR workshop, Bratislava, May 2003 The results Intensive media attention 1500 gone and additional reprint was necessary Some 50 copies sold (market value!) UNDP perceived as an important actor on Roma-related issues One “project offer” received from a donor Other organizations working on Roma issues consulting UNDP

Europe and CISNHDR workshop, Bratislava, May 2003 Follow-up The report translated into local languages (and possibly in Roma) Already published and launched in Hungary in March and Slovakia in April Launch in Bulgaria scheduled for 22 nd May In all cases - active participation of the National Governments More projects (hopefully)

Europe and CISNHDR workshop, Bratislava, May 2003 Measuring the impact (going beyond press coverage) Possible criteria: Projects generated by the report Other partnerships (donor coordination) Extent to which some practical recommendations in the report will be implemented Evolution of major donors’ approach to Roma issues towards sustainable development concept

Europe and CISNHDR workshop, Bratislava, May 2003 Conclusions Communication starts long before the completion of the report and lasts long after the launch Clear vision what do we want to achieve is necessary Professional but in-house communication team is a must Proper timing is important but not always under our control Links to future projects is a key