The following templates are intended to help you tell your stories for where you’d like to explore and create Big Ideas. Use them as a guide and inspiration only. We want you to tell us your stories in a way that makes sense to you. ENJOY. Story Telling Template Explore workshop “Stories enrich our lives. We engage with experiences through stories, we think in stories, talk in stories and communicate in stories. Stories are integral to our decision making.”

TIP: Make your story visual Help bring it to life for your audience. You can use Sketches, Photos Items cut or copied from magazines etc. As you can see it can be very rough, the idea of the visuals is to support your story Identify the HERO & the EVENT Set the scene by explaining who is the subject of your story and what it is the event that is so important. ThinkTime (Match day Sat 3pm) Place (PUB) Activity (Drinking with Friends) Make sure you identify where the problem is with this experience – Problems mean Opportunities. (Your problem needs to be relevant to many people.) You can talk about one person (the Hero) or you can talk about a group of people, but make sure sure you link them to the event

Explore the PROBLEM 1.Why is this a problem? 2.What is causing the problem? 3.What emotional interactions are not being met? Eg, why are they frustrated? 4.What would make them happy – how can they be delighted? 5.Who else is be affected by this problem? Remember it might not be recognised as a direct problem by the subject – it may just be an unmet need. If you fill an unmet need you can transform an ordinary experience into a truly amazing experience that creates positive impact for your Sustainability and Well-Being challenge.

Define the OPPORTUNITY Space Look at the following example and try to define your opportunity. Observation: People use mops with water to clean floors Problem: A common failing of cleaning floors is not a lack of water but an excess of water. (water slops dirt around) What if: What if mops did not use water? Opportunity: Provide people at home [who] with a faster way to clean floors [advantage] without using water [gap]. Last point: An opportunity is not a solution. You have identified a who an advantage and a gap, but not the means of putting it into effect.

The BIG idea A BIG idea is often lots of ideas overlapping and connecting together. So, at this stage, don’t try to ‘fully design’ your idea. Keep it a little bit open. We want to see lot’s of ideas for how you might answer the problem you describe in stage two. Give your idea a name – this will help other grasp it Products Services Communications Keep it simple as this makes it easier for others to start contributing constructively to your opportunity space. BE BOLD IN YOUR THINKING – DON”T WORRY IF AN IDEA IS TECHNICALLY POSSIBLE AT THIS STAGE

Define the VALUE created Explain why you see your ideas as having value. Try to explain why this idea will have value – not just for your hero but for others as well. Consider: What’s the emotional value? What’s the social value? Is there a cultural value? Will it influence behaviour and attitude change? What are the long-term implications for Sustainability and Well-Being?