Strategic Audit of Panera Bread Company Case 29 Strategic Management MGMT 436 Group 5

Current Situation A. Current Performance Revenues between 2000 and 2003 rose sharply due to new unit expansion but masked a slowing year-to-year growth rate. New strategies and initiatives must be taken in order to continue growth. Revenues rose from $350.8 million in 2000 to $977.1 million in 2003, fueled by new unit expansion In 2000, comparable sales and annualized unit volumes (AUVs) increased 9.1% and 12.0% respectively. In 2003, those same figures increased only 0.2% and 0.5% reflecting slowed growth.

Current Situation B. Strategic Posture Mission Mission Statement "A Loaf of Bread in Every Arm" (www.panerabread.com/about/company). Objectives Provide the following fast casual food service qualities The casual atmosphere of coffee shops The quality food of sandwich shops The quick service of fast food chains Strategies Specialize in the following five consumer dining needs Breakfast Lunch Daytime "chill-out" Lunch in the evening Take-home bread

Strategic Managers A. Board of Directors

Strategic Managers B. Top Management

External Environment A. Natural Environment

External Environment B. Societal Environment

External Environment C. Task Environment

Internal Environment A. Corporate Structure

Internal Environment A. Corporate Culture