A satirical piece of fiction, not scientific prophecy

ELF 40S Ms. Van Den Buss che

 A Utopia is a place or society that appears perfect in every way.  The government is perfect, working to improve societies standards of living rather then their own, social aspects of the community run perfectly.

 Dystopia came from the term Utopia.  It defines a place or society which is in complete chaos.  The citizens are all suffering and are miserable.  Often times in novels what appears to be a Utopian society it first by the visiting protagonist is actually revealed to be a dystopian society.

Dystopian Films

HISTORICAL TIMELINE ----Psychology and the subconscious ----Industrial Revolution/ Mass Production ---- Public Relations/ Advertising Eugenics - is the belief and practice of improving the genetic quality of the human population (Originated in US) -----Pharmacology/Drugs Historical Context : Major new fields/ ideas, goings-on of the time.

Conditioning and conditioned Response: Pavlov’s Famous Experiment

Henry Ford & THE FORD MOTOR COMPANY

THE MODEL-T AND THE ASSEMBLY LINE

THE MODEL-T AND THE ASSEMBLY LINE

 Setting: 2540 AD; referred to in the novel as 632 years AF ( “ After Ford ” ), meaning 632 years after production of the first Model T car  Narration: Third-person omniscient  Point-of-View: Narrated in the third person from the point of view of Bernard or John, but also from the point of view of Lenina, Helmholtz Watson, and Mustapha Mond

Huxley on advertising, the media, and propaganda "This is rather alarming that you're being persuaded below the level of choice and reason... Advertisement plays a necessary role but the danger of it to a democracy is this: a democracy depends on the individual voter making a rational choice for enlightened self-interest. What these people are doing [advertisers] when their purpose is selling goods, what the dictatorial propagandists are doing, is to try to bypass the rational side of humanity and to appeal directly to these unconscious forces below the surface--so that you are in a way making nonsense of the democratic procedure which is based on conscious choice on rational grounds... Today's children walk around singing beer commercials and toothpaste commercials."

BRAND ALPHABET

 This novel is as applicable today than it was in This is a time of: propaganda, censorship, conformity, genetic engineering, social conditioning, and mindless entertainment. This was what Huxley saw in our future. His book is a warning.

 Consider the number of ads for prescription drugs, which are permitted only in the United States and New Zealand  Doctors and consumer advocates believe these ads drive up health-care costs and seduce millions into asking their MDs for drugs they don’t need for diseases they had never before heard of, like restless leg syndrome

 Nature of Happiness  Nature of Freedom  Collective vs. Individual  Applied Science (Technology) and what it does to Human well-being, culture, and happiness  Distractions vs. Higher art and thinking

 DHC – Director of Hatcheries and Conditioning  Henry Foster – works at hatchery  Statistician, efficiency engineer

 Social hierarchy: Alpha, Beta, Gamma, Delta, Epsilon  Bokanovsky Process: causes an egg to divide, “bud”  Podsnap’s Technique – quickened the “ripening” of the embryos  “Decanting” Humans are grown in bottles meant to emulate Uteri

Technology Survey 1.Complete Technology Survey and reflect on the data. 2.Talk with your neighbors and compare what you have to say about that.