Simulation Center Business Models Jane Lindsay Miller, Ph.D. Director, AHC Simulation Center & Interprofessional Education and Resource Center November 7, 2011

Developing “expertise” Jason S. Moser, University of Delaware Studies event-related potentials (ERPs) and error-related negativity (ERNs) Conclusion: Better learners pay closer attention to their mistakes An expert is “a person who has made all the mistakes that can be made in a very narrow field.” -Nils Bohr

Program development snapshot IERC opened “Common good” funding model 2003 Planning for AHC Sim Ctr Transition to modified fee- for-service 2007 Inter/multi- professional center “Value- based” model 2011

Program description Serve 6 health professions in the AHC: –School of Dentistry –Medical School –School of Nursing –College of Pharmacy –School of Public Health –College of Veterinary Medicine “Cradle to grave” professional development (pre- health science to continuing education/licensure) Multi-modal: mannequins, task trainers, standardized patients

Annual program statistics (FY2010) Over 12,000 learners Over 55,000 contact hours Approximately 300 simulation projects Daily average: 1.09 projects

Beyond utilization: Value on Investment (VOI) VALUE Project evaluation Program evaluation Learner outcomes

Toward a “value dashboard” Instrumental goals –Accreditation –Documenting learner outcomes –Recruitment Service platform –Simulation expertise –Range of services –Cost “Value adds” –Faculty development –Educational research –Revenue

Generating revenue Closely articulate revenue generation and mission –“Weekend colleges” have a low ROI Brand yourself –Combine “reporting” & “marketing” Think creatively –Consider your unique assets –Consider new partnerships Revenue streams –Know your REAL costs! –Consider new sources for sponsored programs (e.g. SBIR) –Protect resources for new lines of business and product development

Contact information AHC Simulation Center & IERC – Jane Lindsay Miller, Director –