The Other Type of Networking: Social Networks using the Internet Dr.Mike Neal Nicole S. Horn University of Kansas March 11,2009

What is Social Networking? Social structure of nodes Relationships between actors In person or online communities Millions online for different purposes

Online Social Networks Accessible over the Internet Explicitly state relationship Relationships visible Connection to others

Social Networking Uses Communities Sharing Friendships Socializing Learning Networking

Social Networking Pros Hanging out Discussing topics Promoting Posting bulletins Updating friends Finding friends Finding love

Social Networking Cons Safety and security of information Cyber stalking Cyber bullying Identity theft Isolation Loneliness Depression

Social Networking Stats 25% of U.S. adults 75% of college students Gen Y (age<25) most users Gen X (age 25-42) Boomers (age 42-62)

Stats Facebook % of users yrs LinkedIn- average age 41, $100,000 College educated 50% screen candidates 77% of users yrs MySpace- College, High School, Military

Social Networks Example Promote musicmusic Find others

Ellen Cowan, HRPS Fall 2008

Web 2.0 Terminology Web 2.0- applications promote info sharing and collaboration Old way: Britannica New way: Wikipedia Social Media- tools, activities, or platforms that facilitate publication and collaboration Podcast, YouTube, Blogs, wikis, Twitter Social Networks- virtual communities facilitating connectivity and collaboration Facebook, MySpace, LinkedIn, Orkut

Web 2.0 Old Way Push/Pull New Way Sharing/Collaboration

Social Media Allows you to share information between users in different locationsshare Allows you to broadcast to the world broadcast Allows you to comment to others comment

Social Networks Virtual communities facilitating connectivity Public Company

Summary Collaboration Socializing Sharing Accessibility Anywhere/Anytime Digital Natives ******

Questions? Dr. Mike Neal- Nicole S. Horn-