The Lies About Tobacco

Cancer’s Warning Signs Philip Morris – Marlboro, Virginia Slims R.J. Reynolds – Camel, Winston Brown & Williamson – Kool, Carlton Lorillard – Newport, Kent Liggett Group – Value Priced Brands U.S. Tobacco – Skoal, Copenhagen

Tobacco Company Subsidiaries Philip Morris –Marlboro, Virginia Slims, Merit Kraft General FoodsOscar Meyer Miller BrewingBird’s Eye Foods Post CerealsKool- Aid Jell-OParkay Margarine

Tobacco Company Subsidiaries RJ Reynolds –Winston, Camel, Salem, Doral NabiscoDel Monte Foods PlantersLifesavers Bubble YumOrtega Mexican Foods A1 Steak SauceMilk Bones ** As of June 14, 1999, RJR Nabisco completed the planned spin-off of RJR Tobacco.

Tobacco Company Subsidiaries American Brands –Carlton, Misty, Lucky Strike, Benson and Hedges Jim Beam BrandsMaster Lock Day Timers, Inc.Craftsman Tools Titleist GolfFranklin Life Insurance

Tobacco Industry Marketing Tobacco Companies spend over $5 billion each year in the United States promoting their products. (Federal Trade Commission) The industry spends an estimated $379 million on advertising in Texas every year. (Federal Trade Commission) 86% of youth who smoke prefer Marlboro, Camel, and Newport – the three most heavily advertised brands in the U.S. (MMWR, 1994)

Tobacco Industry Marketing Marlboro Man – Philip Morris Most successful and long-running campaign in tobacco advertising history. Campaign originated in the early 1960s. Images of masculinity and rugged individualism appeal to adolescents who are struggling to define their identities. Originally marketed as a woman’s cigarette.

Tobacco Industry Marketing Joe Camel – RJ Reynolds Introduced in 1988 Since then, Camel’s share of children’s cigarette market increased from 32% in (JAMA, Oct. 27, 1993) Joe Camel is as familiar to 6-year-olds as Mickey Mouse. (JAMA, 1991) RJR voluntarily removed Joe Camel from their ads in 1997.