Dan Laycock – Senior Product Manager Drew Peterson – Product Manager

Welcome to Windows 7 View of the Ecosystem Marketing Engagement Model

Customer Perception & Behavior Approach Tell the Windows & PC Story Land benefits of Windows 7 Create desire for Windows 7 PCs Focus on features (launch +120), then scenarios Communicate ecosystem value

Examples of Windows 7 broadcast marketing Windows 7 was my Idea Seal of Approval 7 Second Demos Windows 7 Launch Event Keynote View media here:

…the new Windows is not only the best operating system that Microsoft has ever produced. It is arguably the fastest, most intuitive, and most useful consumer desktop OS on the market today - Farhad Manjoo, Slate …I believe it is the best version of Windows Microsoft has produced. - Walt Mossberg, New York Times Windows 7 is darn good…very good. - Yobie Benjamin, San Francisco Chronicle

Windows 7 has broken the 4% market share barrier in less than three weeks, a mark that took Windows Vista five months to reach… -Computerworld According to NPD’s weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. -NPD Group, Inc.

Device Stage …It was the ultimate in Plug and Play. The demo showed how easy it was to import pictures once the camera was connected - Samara Lynn, ChannelWeb The new Device Stage makes managing peripherals significantly easier… - Seth Rosenblatt, CNET

Or take the new Device Stage screen. When you connect a gadget to your PC, you’re supposed to see its actual photograph, model name and list of relevant features. But until all the gadget makers get on board, you sometimes see only generic icons here -David Pogue, New York Times Device Stage Gadget Interface is Gorgeous (When Supported!) -Wilson Rothman, Gizmodo

Keynote Inclusion: Nikon D5000 WDTV D-Link Picture Frame Onkyo Receiver LG TV Cisco DMP 100 View the launch event keynote at:

Vendor states that it works Product passes Microsoft quality tests Product builds on new features of Windows 7 Logo Lighthouse Compatible ExperienceExperience

OEM READY

Device Stage Printers, media players, phones & cameras Play To TVs, stereos, DMRs & picture frames Windows Connect Now Network Devices HD Imaging Printers & digital cameras Media Center TV tuners, extenders & remote controls DirectX 11 Video Cards Windows Touch External Monitors

Device Stage Printers, media players, phones & cameras Play To TVs, stereos, DMRs & picture frames Windows Connect Now Network Devices HD Imaging Printers & digital cameras Media Center TV tuners, extenders & remote controls DirectX 11 Video Cards Windows Touch External Monitors

1.Online Properties 2.Press Opportunities 3.Retail Marketing 4.Events & Campaigns

Press demos Microsoft quote in partner press releases Featured partners in Microsoft announcements

Partners Ask for Logo assets associated with products Microsoft Input on assortment for MS retail & online store Engagement with MS retail team

CES 2010 Scenario-driven exhibits in booth PR “experience rooms” Press rooms Partner Ecosystem Suite Windows 7 Assets for Partner Booths/Suites Future Campaigns Online Assets

Earn the “Compatible with Windows 7” Logo Build devices that ‘light up’ on Windows 7 Promote your products with Windows 7 Let partner engagement or marketing know when new devices are coming!

Windows Logo Marketing:

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.