MAT Dirtbikes Tyler McCauley & Molly McCray

Company Background The three of us met in a college class and our assignment was to create a fake business. We enjoyed it so much that we decided to actually go into the business. Tyler knew a lot about dirt bikes so that was the most natural choice. Molly had the accounting skills and Andrew was good at marketing so it was a good money making idea.

Titles CEO: Tyler McCauley CFO: Molly McCray

Company Info. We build four different types of dirt bikes. The models are the MAT 450F; MAT250; MAT Trail250; MAT Trail450 We sell and install parts for all four different models such as suspension, exhaust, tires, wheels, and whatever else you might need. We have a test track at our workshop and offer classes to show you how to run your new bike.

Online Products and Services You can order all the parts online as well as preview the models that we offer. You can order a custom bike using any of the parts we sell to fit your specific needs and pick it up at the store closest to you.

Storefront Operation Open floor with all the bike models on display as well as parts hanging on all walls. We will also order whatever you need if we don’t have that product in stock. We are based in Moab, Utah but are preparing to open our next store in Palo Alto, California.

Demographics Our customers are a wide range of people interested in racing or just in leisure riding. We appeal to the top of the line racers because we have our own parts and can customize bikes. We are catering to a larger population with different likes and interests. Because we have customizable parts we have a special kind of customer who can only get our parts online. Storefront operations are for the customers who want to see their parts or bike before they buy the product.

Marketing - Online We will have our own store app that directs the customer directly to our online products and services. Any purchase over $300 will come with free shipping. If you decide to order a custom bike you get a full range of accessories to pick from for free.

Marketing - Storefront Local and statewide television commercials. Advertisements in a dirt bike magazine. With the purchase of two tires, in the store, we will mount and balance the tires for free. A ten punch card system saying that with every hundred dollar purchase you get a punch. With the tenth punch you get a free specialized lesson with a professional dirt biker that will come in every month.

CRM System We decided to go with Microsoft Dynamics for our CRM system. We chose CRM over ERP because we are most concerned with how to best serve our customers. CRM systems are also geared more for smaller businesses while ERP works better for large enterprises looking to become more efficient.

Microsoft Dynamics Microsoft Dynamics allows users to configure their places of work to meet certain roles and needs. It also lets users compile multiple dashboards to monitor how business is going. The online system costs $44 per user each month.

Pros and Cons Cons: Microsoft Dynamics wasn’t born in the cloud so it just added social functions recently. It is a very sophisticated system so if you don’t have the right software it can be costly. If you don’t use Microsoft for everything it can become expensive as well. Pros: It is integrated with Microsoft Office so it has a very familiar look and feel. It also gives users an instant view of a record without changing screens. Users are able to access Microsoft Dynamics marketplace to search for downloadable applications and get in touch Microsoft partners.

References Baran, R. (2012, April 17). Erp vs. crm software – what’s the difference?. Retrieved from Software-What-s-the-Difference Mehling, H. (2010, September). Top 10 features of microsoft dynamics crm Retrieved from features-of-microsoft-dynamics-crm-2011.html Microsoft dynamics crm. (2012). Retrieved from crm.dynamics.com Mehling, H. (2010, September). Top 10 features of microsoft dynamics crm Retrieved from features-of-microsoft-dynamics-crm-2011.html Microsoft dynamics crm software. (2012). Retrieved from Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education